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"ABSTRACTGodong Ijo is a visitors attraction offering educational tourism programs with quite strong interaction with nature. The program are designed as a means of learning, hence they are often participated by students. The purpose of this study is to describe the application of experiential marketing in Godong Ijo's program from visitors perspective and to develop development strategy for Godong Ijo based on experiential marketing. The method used is qualitative research method using survey, interview, and observation as the data collection techniques. Further, data collected were analyzed using swot analysis. The result of the research reveals that Godong Ijo has tourism potential in terms of attraction, accessibility, amenity, and ancillary. In terms of experiential marketing, most respondents agree that all experiential marketing have been delivered to the visitors. Recommendations for development strategy include more extensive promotion, service improvement, product innovation and more product development."

"Agro tourism is a system that is integrated and coordinated for the development and agricultrure of tourism at the same time, in relation to the preservation of the environment and improving the welfare of the farming community. Development and management of natural and agro tourist areas is able to contribute to local revenues, open business opportunities and employment as well as serve to maintain and preserve natural resources, and biodiversity. This study aims to identify the potential of agro tourism in Kelurahan Pasir Putih, identify community participation in the development of vagro-tourism, and analyze the development of agro tourism in the area. This research was conducted using qualitative descriptive research. Sources of data in this study were obtained from primary and secondary sources. Data collected by observation, surveys, interviews, and documentatiton. The sampling technique was done with purposive sampling. SWOT analysis was done to identify internal strengths and weaknesses, and external opportunities and threats. The study found that the agro tourism attractions is quite varied including star fruit and red guava plantation, D'Kandang Amazing Farm, and Taman Wisata Pasir Putih. The supporting amenities, good accessibility, and also existing organizations involved in managing the agro tourism attractions enable the attractions to continue developing. Community participation in the development of agro tourism in Kelurahan Pasir Putih was only limited in participation for economic benefits."

"ABSTRACTCommunity Based Tourism is a tourism development concept that is adopted at Tanjung Kelayang Beach, Belitung Island. Through this concept it is expected that people living around the beach vicinity can participate in tourism from the planning process up to its implementation. The purpose of this research is to describe local peoples participation in developing the destination, their motivation to participate, and the form of participation. Using qualitative research method, this research employs a participant observation approach in collecting the data. The research finds that local people participate in tourism development by forming a community organization named Gerude Care Belitong. The organization develops a work program which guides them in conducting activities such as organizing event and participating in tourism service provision at Tanjung Kelayang beach."

"[ABSTRAKPenelitian ini dilakukan untuk meneliti pengaruh destination brand experience (DBE) terhadap satisfaction, intention to revisit dan intention to recommend pada youth travelers domestik yang melakukan destinasi ketempat-tempat pariwisata di wilayah Malang Raya. Penelitian ini akan menguji peran langsung komponen destination brand experience (DBE) yang terdiri dari empat dimensi, yaitu sensory, affective, behavioural, dan intellectual DBE, dan menguji peran satisfaction sebagai faktor mediasi pada destinasi dalam menentukan intensitas revisit dan rekomendasi worth-of-mouth. Penelitian dilakukan terhadap 114 oresponden yang berusia 16-30 tahun yang pernah melakukan destinasi wisata ke Malang Raya pada satu tahun terakhirABSTRACTThis research is aimed to show the effect of destination brand experience (DBE) towards satisfaction, intention to revisit and intention to recommend on domestic youth travelers who travel to destinations in Malang Raya. This research will examine direct role of destination brand experience (DBE) that consist of four dimensions; sensory DBE, affective DBE, behavioural DBE, and intellectual DBE, and examine the role of satisfaction as mediated factor with the destination determining intention to revisit dan worth-of-mouth recommendation. The research is targeted to 114 respondents that have criteria such as 16-30 years old and have been visited destinations in Malang Raya in less than one year;This research is aimed to show the effect of destination brand experience (DBE) towards satisfaction, intention to revisit and intention to recommend on domestic youth travelers who travel to destinations in Malang Raya. This research will examine direct role of destination brand experience (DBE) that consist of four dimensions; sensory DBE, affective DBE, behavioural DBE, and intellectual DBE, and examine the role of satisfaction as mediated factor with the destination determining intention to revisit dan worth-of-mouth recommendation. The research is targeted to 114 respondents that have criteria such as 16-30 years old and have been visited destinations in Malang Raya in less than one year, This research is aimed to show the effect of destination brand experience (DBE) towards satisfaction, intention to revisit and intention to recommend on domestic youth travelers who travel to destinations in Malang Raya. This research will examine direct role of destination brand experience (DBE) that consist of four dimensions; sensory DBE, affective DBE, behavioural DBE, and intellectual DBE, and examine the role of satisfaction as mediated factor with the destination determining intention to revisit dan worth-of-mouth recommendation. The research is targeted to 114 respondents that have criteria such as 16-30 years old and have been visited destinations in Malang Raya in less than one year]"

"ABSTRACTThe Safe Travel app is an application developed by the Ministry of Foreign Affairs of the Republic of Indonesia, which contains practical information to assist Indonesian citizens when they are abroad. The application also gives suggestions and warnings regarding the country that the users are in, to ensure their safety whilst on the trip. Using tourism mobile application concept, the purpose of this research is to describe the features of Safe Travel app and in vestigate how the application influences the decision to travel among its users. The study used survey as means for data collection method and 60 respondents participated in the survey. Multiple linear regression was used to analyse the data collected. The findings indicate that navigation, social communication, marketing, emergency, transactions and entertainment variable do not influence the decision to travel abroad. Meanwhile, information variable has a positive effect on the decision to travel. "

"ABSTRACTMalasari village is a village located Within the Halimun Salak Mountain National Park. For years, people have been using the National Park area for the sake of livelihood, especially With regard to forest products. However in later development, tourism becomes an alternative solution for the people of Malasari Village. The purpose of this study was to determine the extent of tourism potential and the direction of tourism devebopment at Malesart Village. This study used qualitative approach with descriptive anatytical method. collecting data using interviews and observations in the field. The collected data were analyzed qualitatively. The results showed that the tourism potential that can be developed in Malasari Village is not Only the nature-based tourism related to its existence inside Mount Hatimun Salak National Park but atso cultural tourism, rural tourism, educational and special interests tourism. Based on the results, hencer further research is needed to develop tourism development strategy for Malasari which includes the promotion strategy and partnership of government, private and public. "

"ABSTRAKJurnal ini membahas tentang bagaimana dampak sosial dan budaya dari perkembangan pariwisata di kota Dubai, Uni Emirat Arab. Metode yang digunakan berupa kualitatif seperti studi pustaka dari buku-buku, jurnal, dan observasi melalui internet. Dubai sedang menggiatkan pariwisatanya dengan mencanangkan diri menjadi kota pusat destinasi wisata dunia sebagai target utamanya. Sejarah dari Emirat Dubai yang berdiri sejak awal abad ke 19 ini tidak dapat banyak dibahas. Dubai di masa awal berdirinya bergantung pada penjualan mutiara. Meskipun begitu, Dubai menjadi daerah penting bagi perdagangan di Arab Teluk. Perubahan nasib terjadi setelah Dubai pada tahun 1950 bersama Abu Dhabi menandatangani perjanjian eksplorasi minyak untuk daerah Ra rsquo;s al-Khaimah, Umm al-Qawain, dan Ajman. Walaupun eksplorasi baru dimulai awal tahun 1950-an, efek dari eksplorasi minyak baru terasa saat ekspor minyak pertama dari Dubai tahun 1969. Hasil eksplorasi membuat taraf hidup masyarakat Dubai meningkat. Hasilnya Dubai menjadi salah satu kota modern di dunia, dan kini Dubai ingin menggapai ambisinya yang ditopang dengan penghasilan dari minyaknya yang berlimpah untuk menjadikan Dubai sebagai kota nomor satu tujuan destinasi pariwisata masyarakat dunia. Akan tetapi, disaat bersamaan Dubai sedang menghadapi permasalahan sosial budaya terkait kebudayaan barat yang diimpor ke Dubai.

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ABSTRACTThis paper discusses about how the social and cultural aspects influence tourism development in the city of Dubai, United Arab Emirates. The method used is qualitative and literature study from books, journals, and observations over the internet. Dubai tourism is being intensified since it launched itself as the center of the world 39 s tourist destination. History of the Emirates of Dubai which established since the early 19th century can not be much discussed. In the early years, Dubai relied on sales of pearls. Nevertheless, Dubai is an important area for trade in the Arabian Gulf. Change of fortune occurred after Dubai in 1950 with Abu Dhabi signed an oil exploration agreement for Ra 39 s al Khaimah, Umm al Qawain, and Ajman regions. Although the new exploration began in the early 1950s, the effects of new oil exploration felt when the first oil exported from Dubai in 1969. Exploration results make living standard of the Dubai increased. The result was Dubai became into one of the modern cities in the world, and now Dubai wants his ambition which is supported by income from oil galore to make Dubai as the number one city destination tourism in the world . However, at the same time Dubai is facing a social and cultural issues related to Western culture which is being imported to Dubai."

"ABSTRAKMuseum sebagai pusat informasi budaya, sudah seharusnya menjadi tempat yang menarik untuk didatangi. Untuk menjadikan museum ramai dikunjungi oleh wisatawan, tentu membutuhkan strategi untuk menarik wisatawan agar datang mengunjungi museum. Berbagai strategi yang dilakukan oleh museum diwujudkan dengan terselenggaranya berbagai program kegiatan yang menarik. Adalah Museum Nasional yang menjadi objek penelitian dalam karya ilmiah ini. Lewat slogan Goes to Museum, Museum Nasional menerapkan strategi dengan mengeluarkan berbagai program-program kegiatan. Hasil dari penelitian ini adalah melihat bagaimana implementasi dari slogan Goes to Museum yang diturunkan kedalam program kegiatan.

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ABSTRACTMuseum as the center of cultural information, supposed to be a wonderful place to visit with. Strategy needed to attract tourists come over and visit the museum. Many strategies had been done by the museum, through the events. The object for this research is National Museum of Indonesia in Central Jakarta. The National Museum itself has a motto or tagline, Goes to Museum. Goes to museum represents the events in museum itself. The results from this research is to show to the readers that museum has strategies to attract tourists."

"ABSTRAKKabupaten Tapanuli Utara adalah daerah yang memiliki potensi untuk dikembangkan sebagai kota wisata melalui pemanfaatan berbagai potensi keindahan alam dan kearifan lokal, sehingga dapat meningkatkan pendapatan daerah, meningkatkan perekonomian masyarakat, menumbuhkan sektor usaha, serta memperkenalkan nilai budaya lokal."

"Skripsi ini mencoba untuk mengupas secara mendalam mengenai strategi perusahaan sebuah biro perjalanan wisata terbesar di Pangkal Pinang, Bangka bernama Bella Wisata Tours & Travel. Penjelasan mengenai strategi perusahaan ini menceritakan bagaimana cara Bella Wisata Tours & Travel mempertahankan eksistensinya dalam menghadapi persaingan ketat dalam dunia pariwisata Bangka, strategi apa saja yang dikembangkan oleh Bella Wisata Tours & Travel untuk mempertahankan eksistensinya dalam pasar wisata setempat serta cara perusahaan dalam membuat paket-paket wisata dan merekrut karyawan dalam rangka meraih dan mempertahankan pasar pariwisata di Pangkal Pinang, Bangka. Strategi Bella Wisata terwujud dalam nilai yang dianut bersama dalam perusahaan, norma perilaku kelompok, pembuatan produk wisata dengan melihat keinginan pasar serta karakter konsumen, pelayanan prima, cara menghadapi para pesaing serta menjalin hubungan kerja sama dengan berbagai pihak yang berkecimpung dalam dunia pariwisata. Penelitian ini dilakukan sejak Januari sampai Februari 2013 dengan menggunakan metode penelitian kualitatif. Penelitian kualitatif ini mencakup wawancara mendalam dengan informan, pengamatan terlibat serta studi pustaka. Hasil penelitian menunjukkan bahwa terdapat nilai-nilai serta norma yang diterapkan oleh Bella Wisata Tours & Travel dan masih dipertahankan oleh seluruh anggotanya sampai sekarang. Nilai budaya yang dianut bersama oleh anggota Bella Wisata Tours & Travel ini disebut sebagai strategi yang tidak hanya digunakan dalam lingkungan internal perusahaan seperti pola hubungan sosial dalam kantor dan pelayanan yang maksimal terhadap wisatawan, akan tetapi juga dalam lingkungan eksternal perusahaan yaitu dalam menghadapi tantangan iklim pasar yang selalu berubah serta melakukan hubungan kerja sama dengan berbagai pihak industri pariwisata terutama pasar pariwisata Bangka.

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This undergraduate thesis tries to analyze the strategy of the biggest travel agency in Pangkal Pinang, Bangka, called Bella Wisata Tours & Travel. The explanation of this company’s strategy tells about how Bella Wisata Tours & Travel maintains its existence in the tight competition of Bangka’s tourism industry, the strategies that are developed by Bella Wisata Tours & Travel to maintain its existence in local tourism, and the ways this company make tourism packages and recruit employees as a way to achieve and maintain tourism market in Pangkal Pinang, Bangka. Bela Wisata’s strategy is manifested in values adopted in the company, group norms, the making of tourism product by looking at the market demands and consumers’ characters, maximum service, the way it faces competitors and cooperating with several parties involved in tourism industry. This research has been done since January-February 2013 by using qualitative research methods. The qualitative research included in-depth interviews with informants, participant observation and literature. The research shows there are values and norms implemented by Bella Wisata Tours & Travel, and they are still maintained by all the members up until now. The cultural values adopted by Bella Wisata Tours & Travel are known as a strategy that is not only used internally, such as social relationship in the office and maximum service to the consumers, but also in external situation, which is in facing the challenge of changing market climate and cooperating with parties from tourism industry, especially Bangka’s tourism industry."