Hasil Pencarian  ::  Simpan CSV :: Kembali

"One of the world's leading neuroscientists explores how best to understand the human condition by examining the biological, psychological, and highly social nature of our species within the social context of our lives. In Human, Gazzaniga explores a number of related issues, including what makes human brains unique, the importance of language and art in defining the human condition, the nature of human consciousness, and even artificial intelligence"

"The Psychology of Fraud, Persuasion and Scam Techniques provides an in-depth explanation of not only why we fall for scams and how fraudsters use technology and other techniques to manipulate others, but also why fraud prevention advice is not always effective.Starting with how fraud victimisation is perceived by society and why fraud is underreported, the book explores the different types of fraud and the human and demographic factors that make us vulnerable. It explains how fraud has become increasingly sophisticated and how fraudsters use communication, deception and theories of rationality, cognition and judgmental heuristics, as well as specific persuasion and scam techniques, to encourage compliance. Covering frauds including romance scams and phishing attacks such as advance fee frauds and so-called miracle cures, the book explores ways we can learn to spot scams and persuasive communication, with checklists and advice for reflection and protection.Featuring a set of practical guidelines to reduce fraud vulnerability, advice on how to effectively report fraud and educative case studies and examples, this easy-to-read, instructive book is essential reading for fraud prevention specialists, fraud victims and academics and students interested in the psychology of fraud."

"Abstract:"Julie A. Nelson debunks theories that teach us that our economic lives are somehow separate from our moral values and our human relationships." "The impediment to envisioning a more considerate economic world, Nelson demonstrates, is a particular assumption that is shared by both neoliberals and the Left. Despite their seemingly insurmountable differences, they both make use of the metaphor, first proposed by Adam Smith, of "the economy as machine." This pervasive idea, she argues, has blinded us to the qualities that make us work and care for one another - qualities that also make businesses thrive and markets grow." "Economics for Humans will both invigorate and inspire readers to rethink the way they view the economy, its possibilities, and their place within it."