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"In this new edition of his critically acclaimed book, Jon Elster examines the nature of social behavior, proposing choice as the central concept of the social sciences. Extensively revised throughout, the book offers an overview of key explanatory mechanisms, drawing on many case studies and experiments to explore the nature of explanation in the social sciences; an analysis of the mental states - beliefs, desires, and emotions - that are precursors to action; a systematic comparison of rational-choice models of behavior with alternative accounts, and a review of mechanisms of social interaction ranging from strategic behavior to collective decision making. A wholly new chapter includes an exploration of classical moralists and Proust in charting mental mechanisms operating 'behind the back' of the agent, and a new conclusion points to the pitfalls and fallacies in current ways of doing social science, proposing guidelines for more modest and more robust procedures."

"ABSTRAK The field of medical sociology has developed rapidly in recent years in sophistication of conceptualization and research techniques. Nonetheless, there remains a considerable amount of "unexplained variance" in knowledge about health and illness behaviors. This paper asserts that to grow further, medical sociology should become more interdisciplinary in conceptualization and design of research projects. The application of research findings from the field of psychoneuroimmunology to explain the effects of placebos as a form of magic is used as an illustration. "

"Penelitian ini bertujuan untuk mengevaluasi pengaruh Social Cognitive Theory (SCT) dan Consumer Behavior in the Digital Age terhadap keputusan pembelian konsumen, dengan studi kasus kampanye Fall Lip Case oleh Rhode Beauty. Dengan menggunakan data kuantitatif, data dikumpulkan melalui survei terhadap 30 responden yang telah terpapar kampanye digital tersebut. Hasil penelitian menunjukkan bahwa faktor pengamatan sosial, seperti pengaruh influencer, dan validasi sosial melalui likes, komentar serta ulasan positif, berperan penting dalam membangun kepercayaan konsumen. Selain itu, keterlibatan digital melalui interaksi di media sosial dan paparan konten komunitas memperkuat preferensi konsumen terhadap merek. Kedua variabel secara signifikan memengaruhi keputusan pembelian, dengan Consumer Behavior in the Digital Age memiliki dampak yang lebih dominan dibandingkan SCT. Hasil temuan ini menekankan pentingnya menerapkan strategi pemasaran berbasis komunitas dan digital dalam membangun loyalitas konsumen. Penelitian ini memberikan wawasan bagi industri kecantikan dalam merancang kampanye yang relevan di era digital.

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This study aims to evaluate the influence of Social Cognitive Theory (SCT) and Consumer Behavior in the Digital Age on consumer purchase intentions, using the Fall Lip Vase campaign by Rhode Beauty as a case study. Employing a quantitative approach, data was collected through a survey of 30 respondents who were exposed to the digital campaign. The findings reveal that social observation factors, such as influencer impact, and social validation through likes, comments, and positive reviews, play a crucial role in building consumer trust. Additionally, digital engagement through social media interactions and exposure to community content strengthens consumer preferences for the brand. Both variables significantly influence purchase intention, with Consumer Behavior in the Digital Age having a more dominant impact compared to SCT. These findings emphasize the importance of adopting community- and digital- based marketing strategies to foster consumer loyalty, This research provides insights for the beauty industry in designing relevant campaigns in the digital era."