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"Persuasi adalah usaha penyampai pesan agar penerima pesan berespon sesuai dengan tujuannya. Usaha ini dilakukan di hampir semua bidang kehidupan. Orang tua mempersuasi anak, guru mempersuasi murid, politikus mempersuasi konstituennya dan produsen mempersuasi konsumennya.Luasnya bidang cakupan persuasi mendorong munculnya berbagai penelitian mengenai faktor yang mempengaruhi keberhasilan persuasi. Sejauh ini, kebanyakan penelitian berpusat pada faktor yang mempengaruhi keberhasilan persuasi yang bersifat argumentatif.Karena penelitian-penelitian itu tidak membawa hasil yang memuaskan, timbullah usaha untuk meneliti efektivitas pesan yang bukan bersifat argumentatif, melainkan bersifat naratif. Pesan naratif ternyata mengurangi kecenderungan penerima pesan untuk memberikan argumen tandingan, karena pesan naratif membuat penerima pesan hanyut dalam alur cerita.Disertasi ini menguraikan hasil penelitian yang dilakukan dengan metode eksperimen dalam konteks perilaku ramah lingkungan. Ditemukan bahwa persuasi naratif terbukti lebih efektif dibandingkan dengan persuasi argumentatif. Selanjutnya juga ditemukan bahwa pesan naratif yang dibingkai dengan risiko kerugian individual ternyata lebih efektif daripada pesan yang dibingkai dengan risiko kerusakan lingkungan.

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Persuasion is an attempt to delivers message so the receiver able to respond accordingly. This purpose exists in all of our life aspect. Parents persuade their child, teacher persuade their student, politician persuade their constituent and producer do it as well to their consumers. The breadth of this field encourages many studies about factors that influenced the effectiveness of persuasion process.So far, most of the existing studies focused on factors that influenced to the effectiveness of persuasion with an argumentative type. However, due to unsatisfying results made from these previous studies, there is an attempt, which instead focused on the persuasion with argumentative type, it is focused on a narrative persuasion type. Narrative message type is apparently reduced the receiver tendency to give a counter argument by made them transported into the plot of a story.This research outlined findings through an experimental method with the pro environmental behaviour as its context. It was found that narrative persuasion type significantly effective compared to the argumentative type. Further, it was also proved that a narrative message type which is framed by an individual lost risk was likely more effective compare to a message which framed by an environmental lost scenario."

"Penelitian ini membahas deiksis persona yang banyak muncul dalam lirik kedua lagu Cro yang berjudul “Victoria’s Secret” dan “1 INSTAGRAMM”. Deiksis persona menunjuk pada referen orang dalam lagu dan dari deiksis persona tersebut dapat dipahami hubungan antarpersona dalam lagu. Tujuan dari penelitian ini adalah mengidentifikasi penggunaan deiksis persona dan referen. Dengan menggunakan teori deiksis Levinson (1983), dilengkapi oleh teori Finkbeiner (2018), teori makna kontekstual Hannapel/Melenk (1979), dan teori karakteristik ruang internet Amichai-Hamburger (2017), penggunaan deiksis persona orang pertama dan kedua serta referennya akan diteliti. Hasil dari penelitian ini adalah kedua lagu tersebut menggunakan deiksis persona ich dan du yang mencerminkan pengguna internet dan media sosial dengan anonimitas, kontrol komunikasi, serta tingkat paparan fisik yang berbeda. Dari hubungan antarpersona dalam kedua lagu ditemukan juga masalah komunikasi digital, yaitu intensitas komunikasi yang menurun, timbul perasaan cemas dan stres, ketidakterbukaan, keagresifan dalam berkomunikasi, dan hubungan parasosial.

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This study discusses the person deixis that often appears in the lyrics of the two Cro songs entitled "Victoria's Secret" and "1 INSTAGRAMM". Person deixis refers to the referent of the person in the song and from the person deixis it can be understood the relationship between persons in the song. The purpose of this study is to identify the use of person deixis and their referents. By using Levinson's theory of deixis (1983), complemented by Finkbeiner's (2018) theory, Hannapel/Melenk's theory of contextual meaning (1979), and Amichai-Hamburger's theory of internet space characteristics (2017), the use of first and second person deixis and their referents will be investigated. The results of this study are that both songs use person deixis ich and du which reflect internet and social media users with different levels of anonymity, communication control, and physical exposure. From the relationships between persons in the two songs, digital communication problems are also found, namely decreased communication intensity, feelings of anxiety and stress, unopenness, aggressiveness in communicating, and parasocial relationships."

"ommunication Research: Asking Questions, Finding Answers covers basic research issues and processes, both quantitative and qualitative, appropriate for communication students with little or no previous research methods experience. The text's guiding principle is that methodological choices are made from one's research questions or hypotheses. This avoids the pitfall in which students learn one methodology or one methodological skill and then force that method to answer all types of questions. Instead of working with one methodology to answer all types of questions, students come away understanding a variety of methods and how to apply them appropriately"