Ditemukan 1 dokumen yang sesuai dengan query
Arwan Mega Susila, author
This research is based on the magnificent impact of celebrity endorser credibility in marketing communication. Nowadays many companies used celebrity endorser for introduce their product to the consumer. Advertiser for company are willing to pay a huge salaries to celebrities who are liked and respected by consumer and who will,...
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2008
S-Pdf
UI - Skripsi Open Universitas Indonesia Library
