Hasil Pencarian

Ditemukan 8 dokumen yang sesuai dengan query

Belch, George E., author

Advertising and promotion: an integrated marketing communications perspective

Boston: McGraw-Hill, [, 2004]

659.1 Bel a

Buku Teks Universitas Indonesia Library

Belch, George E., author

Advertising and promotion : an integrated marketing communications perspective

London : McGraw-Hill , 2001

659.1 BEL a (1)

Buku Teks Universitas Indonesia Library

Belch, George E., author

Advertising and promotion : an integrated marketing communications perspective

New York: McGraw-Hill, 2001

659.1 BEL a

Buku Teks Universitas Indonesia Library

Belch, George E., author

Advertising and promotion : an integrated marketing communications perspective

Boston: McGraw-Hill, 2007

659.1 BEL a

Buku Teks Universitas Indonesia Library

Belch, George E., author

Introduction to advertising promotion : an integrated marketing communications perspective

Chicago: Irwin, 1993

659.1 BEL i (1)

Buku Teks Universitas Indonesia Library

Belch, George E., author

Advertising and promotion : an integrated marketing communications perspective

Boston: McGraw-Hill, 2009

659.1 BEL a

Buku Teks Universitas Indonesia Library

Belch, George E., author

Advertising and promotion : an integrated marketing communications perspective

In this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organisations' promotional programs than just advertising. The changes happening in the world of advertising...

New York, NY. : McGraw-Hill, 2015

659.1 BEL a

Buku Teks Universitas Indonesia Library

Belch, George E., author

Advertising and promotion : an integrated marketing communications perspective

Boston: McGraw-Hill, [date of publication not identified]

R 659.1 BEL a

Buku Referensi Universitas Indonesia Library

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