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Abstrak :
Tesis ini membahas business plan dari website crowdfunding yang diberi nama mulaisekarang.com. Pendekatan yang digunakan adalah pendekatan kualitatif dengan jenis penelitian yang bersifat deskriptif. Perencanaan umum dan operasional mulaisekarang.com dirancang dengan mengacu terhadap analisis industri e-commerce dan industri kreatif di Indonesia, serta benchmarking terhadap website Bhinneka dan Kickstarter. Business plan ini menyarankan mulaisekarang.com mengantisipasi beberapa isu e-commerce dan industri kreatif di Indonesia yang meliputi masalah kepercayaan, penipuan, serta keterbatasan yang dimiliki calon partner dengan adaptasi berupa penyediaan proyek kreatif pilihan, pemilik proyek terpercaya, alternatif metode pembayaran, pendanaan proyek secara bertahap, laporan perkembangan proyek, dan tautan ke online shop.

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This thesis discusses the business plan for crowdfunding website called mulaisekarang.com. The research methodolgy used in this thesis is qualitative approach with descriptive type of research. General and operational strategies of mulaisekarang.com are designed by refering to the analysis of Indonesia e-commerce industry and creatif industry and also the bechmarking of Bhinneka and Kickstarter websites. This business plan suggest mulaisekarang.com to anticipate some issues appeared in e-commerce and creative industries in Indonesia, including the issye of trust, fraud, and the limitation of the prospective patners by providing selected creative project, reliable projecr owners, alternative payment methods, project funding by progress, project progress reports, and links to online shop.

Abstrak :
Penghasilan musisi internasional yang mengadakan konser di Indonesia merupakan potensi penerimaan pajak bagi Pemerintah seiring dengan maraknya aktivitas industri pertunjukkan. Untuk itu diperlukan adanya administrasi pajak yang baik serta penegakan hukum oleh pemerintah. Dalam melakukan analisis, penulis menggunakan pendekatan kualitatif dengan tipe penelitian deskriptif, berdimensi lintas waktu, dan penelitian terapan. Teknik pengumpulan data menggunakan penelitian kepustakaan dan penelitian lapangan, dengan survey yang didukung dengan wawancara mendalam dan observasi. Hasil dari penelitian ini menunjukkan bahwa terdapat beberapa masalah di dalam pemenuhan kewajiban administrasi pajak atas penghasilan musisi internasional yang mengadakan konser di Indonesia. Variasi model kontrak kerjasama antara pemberi kerja dengan manajemen musisi menyebabkan timbulnya kerancuan dalam hal penentuan subjek pemotong pajak. Dalam perhitungan objek pajak PPh Pasal 26, Penulis juga menemukan unsur penambah penghasilan yang terdapat di kontrak kerjasama yang seharusnya dimasukkan dalam perhitungan.

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International musicians income that received from their concerts in Indonesia is potential tax income for the government. Good tax administration and tax law enforcement were needed by the government in the realizations. In order to make analysis of it, author was using a qualitative approach with descriptive studies, and cross sectional research. Technique of data collecting used were library research and field research, while the research was conducted through survey and supported with in depth interview and observation. The result of this research shows that there are several problems in the compliance of tax administration held by the employer of international musicians. Variant of performance contracts model resulted in uncertainty in the deciding who?s the tax withholder that obliged to withhold Article 26 Indonesian Income Tax Regulation of international musicians? income. Author also found that in calculating the tax object of Article 26 Indonesian Income Tax Regulation additional income clauses that listed in Performance Contract are excluded, which it was supposed to be added.

Abstrak :
Penghasilan musisi internasional yang mengadakan konser di Indonesia merupakan potensi penerimaan pajak bagi Pemerintah seiring dengan maraknya aktivitas industri pertunjukkan. Untuk itu diperlukan adanya administrasi pajak yang baik serta penegakan hukum oleh pemerintah. Dalam melakukan analisis, penulis menggunakan pendekatan kualitatif dengan tipe penelitian deskriptif, berdimensi lintas waktu, dan penelitian terapan. Teknik pengumpulan data menggunakan penelitian kepustakaan dan penelitian lapangan, dengan survey yang didukung dengan wawancara mendalam dan observasi. Hasil dari penelitian ini menunjukkan bahwa terdapat beberapa masalah di dalam pemenuhan kewajiban administrasi pajak atas penghasilan musisi internasional yang mengadakan konser di Indonesia. Variasi model kontrak kerjasama antara pemberi kerja dengan manajemen musisi menyebabkan timbulnya kerancuan dalam hal penentuan subjek pemotong pajak. Dalam perhitungan objek pajak PPh Pasal 26, Penulis juga menemukan unsur penambah penghasilan yang terdapat di kontrak kerjasama yang seharusnya dimasukkan dalam perhitungan.

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International musicians? income that received from their concerts in Indonesia is potential tax income for the government. Good tax administration and tax law enforcement were needed by the government in the realizations. In order to make analysis of it, author was using a qualitative approach with descriptive studies, and cross sectional research. Technique of data collecting used were library research and field research, while the research was conducted through survey and supported with in depth interview and observation. The result of this research shows that there are several problems in the compliance of tax administration held by the employer of international musicians. Variant of performance contracts model resulted in uncertainty in the deciding who?s the tax withholder that obliged to withhold Article 26 Indonesian Income Tax Regulation of international musicians? income. Author also found that in calculating the tax object of Article 26 Indonesian Income Tax Regulation additional income clauses that listed in Performance Contract are excluded, which it was supposed to be added.