Ditemukan 1 dokumen yang sesuai dengan query
Fanggidae, Apriana H.J., author
Every tourism industry must decide where it wants to be in the future. Following marketing segmentation analysis, choices have to be made between alternative marketing strategies, segmentation, target markets, positioning approaches and marketing-mix elements. Making these decisions is part of planning. The service's product life-cycle stage and organization's competitive position...
2006
MUIN-XXXV-1-Jan2006-44
Artikel Jurnal Universitas Indonesia Library
