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Hasil Pencarian

Ditemukan 1 dokumen yang sesuai dengan query
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Humaira Fathma Gardilla, author
Pengaruh electronic word of mouth melalui media sosial path terhadap dimensi kesadaran merek pada konsumen restoran baru = The effect of electronic word of mouth on social media path toward dimension of brand awareness on new restaurant consumer / Humaira Fathma Gardilla
It is important for consumer to have brand awareness before choosing a new product, it divides into three dimensions; brand recognition, brand knowledge and brand opinion. The excessive used of social media Path™ among emerging well-off youth made electronic word-of-mouth an effective marketing strategy to increasing a popularity of a...
Fakultas Psikologi Universitas Indonesia, 2015
S58749
UI - Skripsi (Membership)  Universitas Indonesia Library