Ditemukan 1 dokumen yang sesuai dengan query
Johnson, Lisa, author
"Don't Think Pink" will help marketers see their brands through a woman's eyes, unlocking the secrets to developing products, services and marketing strategies that truly resonate with female buyers. "Don't Think Pink" reveals: how generational history, culture, life stages, and daily realities influence a woman's buying mind; how the manner...
New York: [American Management Association, ], 2004
e20438495
eBooks Universitas Indonesia Library
