Ditemukan 1 dokumen yang sesuai dengan query
Muhammad Saflianto, author
ABSTRACT
This thesis analyzed important factors in driving consumer preference toward SIM
card brand. To understand what factors drive SIM card brand choice, the thesis
analyzed two association importances: stated importance and derived importance.
While stated importance was calculated by asking consumers directly what
characteristic is important to them, derived importance was calculated by using
Jaccard...
2010
T 28282
UI - Tesis Open Universitas Indonesia Library
