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Found 1 Document(s) match with the query 100:"Nadine Adjani, author"
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Nadine Adjani, author
Understanding the Rising Influence of Social Media on Consumer Behavior = Memahami Peningkatan Pengaruh Sosial Media pada Perilaku Konsumen
This research is conducted in order to explore the ways in which social media affects consumer behavior through uses and gratifications. This research is a literature review, drawing from a variety of literature and research works of social media and consumer behavior, which will then be analysed with the theory...
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2021
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UI - Tugas Akhir  Universitas Indonesia Library