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Hasil Pencarian

Ditemukan 1 dokumen yang sesuai dengan query
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Prisca Lidya Patty, author
Effect of product attribute beliefs on consumer value and repurchase intention: case study of RTD tea in Indonesia = Pengaruh keyakinan atribut produk terhadap nilai konsumen dan niat pembelian kembali: studi kasus teh RTD di Indonesia
ABSTRACT
The purpose of this study is to understand how product attributes, namely brand and taste attributes, affect consumers in their assessment of consumer value such as hedonic and utilitarian value. This research will also study how the consumer value will in turn affect how consumer in making their repeat purchases....
2018
S-Pdf
UI - Skripsi (Membership)  Universitas Indonesia Library