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Ditemukan 1 dokumen yang sesuai dengan query
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Salsabila Aliya Putri Subiyandono, author
Endorsement Selebriti di Merek Fashion Mewah: Analisis Endorsement Jennie Kim BLACKPINK dengan Chanel Menggunakan Model Resonansi Merek = Celebrity Endorsement in Luxury Fashion Brands: Analysing BlackPink's Jennie Kim's endorsement with Chanel Through The Brand Resonance Model
Celebrity endorsements have been heavily used by brands, including luxury fashion brands, to create brand identity and value for a stronger connection with their consumers. With the sustained growth of the luxury goods market in the Asia Pacific region, the younger asian market will be an even more important target...
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
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UI - Makalah dan Kertas Kerja  Universitas Indonesia Library