Ditemukan 1 dokumen yang sesuai dengan query
Seyyed Mohammad Tabatabayee Nasab : Masoome Abhikari
Consumers’ negative emotions may be the main cause of behaviors such as complaining, negative
word of mouth, and brand switching. In this regard, factors other than brand can produce negative or
positive emotions toward a brand. One such factor is corporate social irresponsibility (CSIR). This
study seeks to extract negative emotions toward a...
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2016
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Artikel Jurnal Universitas Indonesia Library
