Ditemukan 1 dokumen yang sesuai dengan query
Wahid Zahid : Omkar Dastane
The study aims to probe the effect of perceived price, perceived quality, brand awareness, and
social influence on purchase intention of South East Asian (SEA) Young Adults towards global
smartphone brands. This explanatory research uses quantitative empirical data collected from 200
SEA Young Adults studying in one of the public universities in Malaysia....
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2016
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Artikel Jurnal Universitas Indonesia Library
