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Ditemukan 1 dokumen yang sesuai dengan query
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Yohanes Parningotan Rusdianto, author
Pengaruh citra merek, pengetahuan produk dan keterlibatan produk terhadap repurchase intention (studi pada motor Bajaj, Honda, Kanzen dan Kymco)
These research empirically examined the effect of brand image, product knowledge, and product involvement on repurchase intention from the owner of Bajaj, Honda, Kanzen and Kymc. Therefore these study was conducted to observe the influence of brand image, product knowledge, product involvement on the decided of repurchasing motorcycle and also...
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2008
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UI - Skripsi (Open)  Universitas Indonesia Library