Hasil Pencarian  ::  Simpan CSV :: Kembali

"Many of our nation's historical records reside in small historical societies, libraries, cultural organizations, houses of worship, and museums. The hard work of non-professional archivists is to thank for preserving much of our documentary heritage. Organizing Archival Records equips non-professional archivists with the skills to tackle one of the most challenging tasks of archiving: arranging and describing archival materials. Carmicheal offers step-by-step guidance to understanding the purpose of organization and the essentials of how to do it. He covers the basic terms and theory of organization, and how to avoid some common pitfalls. Carmichael brings this third edition into the 21st century with extended discussions about computerizing the process, making descriptions available on the web, and organizing electronic records. With real-world examples, exercises, and step-by-step directions, anyone can organize archival materials in a professional manner. Organizing Archival Records is an excellent resource for both computerized and manual organization and recordkeeping."

"Summary: Now in its second edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). It also details changes in traditional advertising and marketing principles. Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices and how these affect the development of the creative message. -- from back cover"