Ditemukan 2 dokumen yang sesuai dengan query
Sitorus, Freda, author
ABSTRACT
This thesis tests the model that the demand of equity mutual funds in Indonesia was affected by three factors, the three factors that being tested was the rate of return on equity mutual funds, the rate of return on certificates deposit and the gross domestic product. This research use data...
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2010
T32058
UI - Tesis (Open) Universitas Indonesia Library
Muhammad Saflianto, author
ABSTRACT
This thesis analyzed important factors in driving consumer preference toward SIM
card brand. To understand what factors drive SIM card brand choice, the thesis
analyzed two association importances: stated importance and derived importance.
While stated importance was calculated by asking consumers directly what
characteristic is important to them, derived importance was calculated by using
Jaccard...
2010
T 28282
UI - Tesis (Open) Universitas Indonesia Library
