Ditemukan 1 dokumen yang sesuai dengan query
Hedin, Hans
This resource gives readers a step-by-step roadmap for establishing, conducting, and further developing competitor intelligence programs within an organization, turning market data into actionable insights. It is full of best practice advice based on hundreds of real-life international case studies. The material is backed up by extensive global survey data,...
Chichester: John Wiley & Sons, 2011
658.83 HED h;658.83 HED h
Buku Teks Universitas Indonesia Library
