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Abstrak :
[ABSTRAK
Penelitian ini dilatarbelakangi dari adanya kegiatan pemasaran yang dilakukan Majelis Rasulullah sebagai komunitas religi dalam memasarkan produk beratribut Majelis Rasulullah pada jamaahnya. Kesamaan dalam agama Islam yang melatarbelakangi terbentuknya komunitas religi Majelis Rasulullah menjadikannya sebagai gambaran dari adanya komunikasi transaksional berupa pertukaran pemahaman akan akidah Islam sebagai sarana dalam menunjang komunikasi Komunikasi Pemasaran Terpadu (IMC) dalam memasarkan produknya. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus dan bersifat deskriptif interpretatif. Informan berjumlah 4 orang yang dipilih secara purposif. teknik pengumpulan data menggunakan wawancara, observasi partisipan, dan studi literatur. Teknik analisis data menggunakan teknik analisis Spreadley dan uji keabsahan data melalui triangulasi sumber. Hasil penelitian menunjukan bahwa IMC pada produk beratribut Majelis Rasulullah yang berkontribusi besar dalam penjualan yakni melalui kegiatan acara (event) dan juga penjualan melalui sistem online dan kendala utamanya tertuju pada perijinan. Komunikasi transaksional yang menunjukan kesamaan latar belakang dan pengalaman dari pihak Majelis Rasulullah dengan jamaahnya terlihat dari adanya kesamaan pada akidah Islam.

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ABSTRACT
This research is motivated from the marketing activities of Majelis Rasulullah as a religious community to marketed product to its congregation. The similarity in the Islamic religion behind the formation of Majelis Rasulullah communities making it an overview of transactional communication to exchange the understanding of Islamic faith to support the IMC. This study used a qualitative approach with case study method, and descriptive interpretative as the method nature. The informants are 4 people who selected with purposive sampling. Techniques of data collection used an interviews, participant observation, and literature study. Data analyzed using Spreadley’s analysis techniques and data validity through source triangulations. The results showed that the IMC on the Majelis Rasulullah’s product which contribute significantly to the sales through the activities of the event as well as sales through online system and primarily focused on permitting constraints. Transactional communications that show the similarities of background and experience of Majelis Rasulullah with its congregation to the Islamic faith;This research is motivated from the marketing activities of Majelis Rasulullah as a religious community to marketed product to its congregation. The similarity in the Islamic religion behind the formation of Majelis Rasulullah communities making it an overview of transactional communication to exchange the understanding of Islamic faith to support the IMC. This study used a qualitative approach with case study method, and descriptive interpretative as the method nature. The informants are 4 people who selected with purposive sampling. Techniques of data collection used an interviews, participant observation, and literature study. Data analyzed using Spreadley’s analysis techniques and data validity through source triangulations. The results showed that the IMC on the Majelis Rasulullah’s product which contribute significantly to the sales through the activities of the event as well as sales through online system and primarily focused on permitting constraints. Transactional communications that show the similarities of background and experience of Majelis Rasulullah with its congregation to the Islamic faith, This research is motivated from the marketing activities of Majelis Rasulullah as a religious community to marketed product to its congregation. The similarity in the Islamic religion behind the formation of Majelis Rasulullah communities making it an overview of transactional communication to exchange the understanding of Islamic faith to support the IMC. This study used a qualitative approach with case study method, and descriptive interpretative as the method nature. The informants are 4 people who selected with purposive sampling. Techniques of data collection used an interviews, participant observation, and literature study. Data analyzed using Spreadley’s analysis techniques and data validity through source triangulations. The results showed that the IMC on the Majelis Rasulullah’s product which contribute significantly to the sales through the activities of the event as well as sales through online system and primarily focused on permitting constraints. Transactional communications that show the similarities of background and experience of Majelis Rasulullah with its congregation to the Islamic faith]

Abstrak :
Penelitian ini berfokus menganalisis keberhasilan CUFI dalam mempengaruhi kebijakan pemindahan Kedutaan Besar Amerika Serikat ke Yerusalem dan mengakui Yerusalem sebagai ibu kota Israel. Penelitian ini menggunakan metodologi kualitatif dengan teknik pengumpulan data studi dokumen. Dalam penelitian ini menemukan bahwa keberhasilan CUFI dalam mendorong kebijakan pemindahan Kedutaan Besar Amerika Serikat ke Yerusalem dan mengakui Yerusalem sebagai ibu kota Israel disebabkan CUFI memiliki modalitas berupa basis massa yang besar. Modalitas massa yang besar ini digunakan untuk melakukan transaksi politik dengan Trump, sebagai agen perumus kebijakan luar negeri. Selain itu, sosok Trump sebagai goal – driven memfasilitasi keberhasilan CUFI dalam mempengaruhi kebijakan tersebut. ......This study examines CUFI's success in influencing the policy of transferring the US Embassy to Jerusalem and recognizing Jerusalem as Israel's capital. This study's research methodology is qualitative, with data collection techniques based on document research. According to this study, CUFI's success in influencing relocation US Embassy to Jerusalem and recognizing Jerusalem as Israel's capital is since CUFI has large membership. This large membership is employed to carry out political transactions with Trump as a US foreign policymaker. Furthermore, Trump's image as a goal-oriented individual aided CUFI's effectiveness in influencing this policy.

Abstrak :
Penelitian ini membahas tentang fenomena Ṡiwa-Buddha yang tumbuh dan berkembang pada masa Kerajaan Singhasari hingga Kerajaan Majapahit dalam rentang waktu dua abad (13-15 M). Munculnya fenomena Ṡiwa-Buddha telah menjadi perhatian para sarjana dan banyak pendapat tentang hal tersebut. Kajian-kajian tersebut banyak hanya berhenti pada tataran konsep namun masih sedikit yang mencoba menelusuri fenomena yang nyata dalam jejak kebudayaan materi. Berdasarkan hal tersebut kajian ini mencari dan menganalisis unsur-unsur Ṡiwa-Buddha yang terkandung dalam percandian, arca, prasasti dan naskah Jawa Kuno pada kurun masa tersebut. Selain itu, fenomena tersebut dicari dalam penerapan kehidupan agama dan politik. Kerangka berpikir yang digunakan adalah kajian Melford E, Spiro yang mengaji tentang sejarah religi. Dalam kajian ini dibangun atas empat hal yang diungkapkan Spiro, yaitu (1) penjelasan sejarah, (2) penjelasan struktural, (3) penjelasan kausal, dan (4) penjelasan fungsional. Hasil temuan kajian ini mendapati adanya proses transformasi Ṡiwa-Buddha dalam ajaran agama, yaitu munculnya yang terikat dan bebas. Terikat mengacu pada kaidah agama pembentuknya dan bebas mengacu pada interpretasi konsep hakekat oleh pemeluknya. Transformasi Ṡiwa-Buddha tersebut diekspresikan dalam berbagai bidang baik kebudayaan materi, sumber tekstual maupun implementasi kehidupan berbangsa dan bernegara pada masa Singhasari-Majapahit di abad ke-13-15 M. ......This study discusses the Siwa-Buddhist phenomenon that grew and developed during the Singhasari Kingdom to the Majapahit Kingdom in a span of two centuries (13-15 AD). The emergence of the Siwa-Buddha phenomenon has attracted the attention of scholars and many opinions about it. These studies only stop at the conceptual level, but few trace real phenomena in the traces of material culture. Based on this, this study seeks and analyzes the Siwa-Buddhist elements contained in temples, statues, inscriptions and Old Javanese manuscripts at that time. In addition, the phenomenon is sought in the application of religious and political life. The framework used is the study of Melford E, Spiro who studies the history of religion. In this study, Spiro builds on four things, namely (1) historical explanations, (2) structural explanations, (3) causal explanations, and (4) functional explanations. The findings of this study found that there was a process of iwa-Buddha transformation in religious teachings, namely the emergence of the bound and free. Bound refers to the rules of its formation and free refers to the interpretation of the concept of essence by its adherents. The Siwa-Buddha transformation was expressed in various fields, both material culture, textual sources and implementation of national and state life during the Singhasari-Majapahit period in the 13th-15th centuries AD.