Hasil Pencarian  ::  Simpan CSV :: Kembali

"Di masa pandemi Covid-19, hampir seluruh UKM terkena dampaknya. Untuk dapat bertahan, UKM perlu menjadi adaptif. Selain itu, UKM juga harus kompetitif agar dapat menghadapi persaingan yang semakin ketat. UKM akan dapat bertahan jika mampu memberikan nilai tambah. Untuk itu, penelitian ini bertujuan untuk menganalisis pengaruh dynamic capabilities sebagai kemampuan untuk menjadi adaptif terhadap value creation dengan competitive strategy sebagai variabel mediasi pada usaha kecil kuliner DKI Jakarta masa pandemi Covid-19 (periode tahun 2020-2021). Penelitian dilakukan dengan menyebarkan kuesioner secara daring dengan teknik purposive sampling kepada 138 responden yang merupakan pelaku usaha kecil kuliner di DKI Jakarta. Penelitian ini menggunakan pendekatan kuantitatif dan data yang didapatkan diolah menggunakan SEM PLS dengan SmartPLS 3.0. Hasil dari penelitian ini didapatkan bahwa seluruh dimensi dynamic capabilities, yakni sensing capability, learning capability, integrating capability, dan coordinating capability memiliki pengaruh yang positif dan signifikan terhadap value creation, baik secara langsung ataupun dimediasi dengan competitive strategy......During the Covid-19 pandemic, almost all SMEs were affected. To survive, SMEs need to be adaptive. In addition, SMEs must also be competitive in order to face increasingly fierce competition. SMEs will survive if they are able to provide added value. For this reason, this study aims to analyze the effect of dynamic ability as the ability to be adaptive to value creation with a competitive strategy as a mediating variable in small culinary businesses in DKI Jakarta during the Covid-19 pandemic (2020-2021 period). The research was conducted by distributing questionnaires boldly using a purposive sampling technique to 138 respondents who are small culinary entrepreneurs in DKI Jakarta. This study used a quantitative approach and the data obtained was processed using SEM PLS with SmartPLS 3.0. The results of this study show that all dimensions of dynamic capability, namely sensing capability, learning capability, integration capability, and coordination capability have a positive and significant influence on value creation, either directly or mediated by competitive strategy."

"ABSTRAKStrategic development merupakan hal yang sangat penting bagi dunia bisnis, termasuk bagi perusahaan yang memiliki usaha kecil dan menengah. Tujuan dari penelitian ini adalah untuk mengusulkan strategi-strategi yang dapat digunakan dalam pengembangan usaha kecil dan menengah yang berada di PIK, Cakung. Data yang diambil berasal dari data primer dan sekunder. Metode analisis yang digunakan dalam penelitian ini adalah dengan menggunakan TOWS dan IE Matriks melalui hasil olah data dari survei menggunakan AHP, IFE dan EFE. Hasil penelitian menunjukan bahwa dari faktor-faktor internal dan eksternal perusahaan didapatkan bahwa strategi yang cocok untuk diusulkan pada industri kecil di PIK adalah defensive strategy dan harvest strategy. Defensive strategy mengusulkan strategi untuk perusahaan mengatasi permasalahan internal perusahaan dan juga mengatasi ancaman di masa depan. Dalam harvest strategy mengusulkan strategi yang mengedapankan penghematan, perbaikan kelemahan dan tidak melakukan perluasan.

---

ABSTRACTStrategic development is a great importance in the business world, including for the small and medium enterprises. The purpose of this study is to propose strategies that can be used for the development of small and medium enterprises in PIK, Cakung. The data that being used are from primary and secondary data. The method of analysis that used in this research are using TOWS and IE matrix and the primary data are obtained from the survey using AHP, IFE and EFE. The results showed that the outcome from the internal and external factors proposed a defensive and harvest strategy that being most likely suitable for small industry in PIK. Defensive strategy propose a strategy that the firm should handle or manage the internal problems and also manage the future threats. For the harvest strategy, strategy that being propose are strategy that prioritize savings, improve the weakness and not performing expansion."

"The book presents several highly selected cases in emerging countries where the production-logistics systems have been optimized or improved with the support of mathematical models. The book contains a selection of papers from the 5th International Conference on Production Research (ICPR) Americas 2010 held on July 21-23 in Bogotá, Colombia. The main topic of the conference was “Technologies in logistics and manufacturing for small and medium enterprises” which is perfectly aligned with the realities of emerging countries. The book presents methodologies and case studies related to a wide variety of production/logistics systems such as diary production, auto parts, steel and iron production, and financial services. "