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"Skripsi ini mengkaji teks iklan berbentuk brosur pariwisata dalam brosur pariwisata Singapura dengan menggunakan pendekatan analisis keutuhan wacana. Analisis ini bertujuan untuk mengetahui keutuhan wacana yang diketahui melalui alat kohesi dan koherensi melalui hubungan anatarproposisi dan konteks dengan menggunakan sintesis dari beberapa ahli, seperti Halliday-Hasan (1976), Kridalaksana (1999), Alwi, dkk. (2003), Cook (1992), Cutting (2002), dan Larson (1988). Penelitian ini dilakukan dengan menggunakan metode penelitian kualitatif dengan cara mendeskripsikan. Hasil penelitian ini memperlihatkan bahwa teks yang dianalisis merupakan teks yang kohesif dan koheren.

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This research is about the discourse analysis of advertising text in tourism brochure of Singapore. The purpose of this study is to know discourse unity who know with cohesion and coherence instrument with interpropotition relation and context with synthetic theory from some expert, like Halliday-Hasan (1976), Kridalaksana (1999), Alwi, dkk. (2003), Cook (1992), Cutting (2002), and Larson (1988). This research uses qualitative method with description. The result indicates that text who analysis is cohesive and coherent."

"ABSTRAKPenelitian ini bertujuan untuk melakukan pengujian tentang peran khusus atribut ramah halal di Singapura dalam membentuk citra sebuah destinasi dan niat intensi perilaku wisatawan muslim. Singapura merupakan salah satu negara pariwisata dengan minoritas penduduk Muslim. Singapura selama empat tahun terakhir berada di peringkat satu destinasi wisata halal negara-negara non-OIC. Bertambahnya jumlah wisatawan muslim akan menjadi prospek menjanjikan bagi industri pariwisata Singapura. Penelitian ini menggunakan pendekatan Confirmatory Factor Analysis (CFA). Data diolah dengan metode Structural Equation Modelling (SEM) pada Lisrel 8.8. Sampel yang digunakan pada penelitian ini adalah 259 wisatawan muslim Indonesia yang pernah mengunjungi Singapura dalam empat tahun terakhir. Hasil dari penelitian ini ditemukan lima atribut ramah halal di Singapura memiliki pengaruh positif terhadap citra destinasi secara keseluruhan, citra destinasi secara afektif, niat mengunjungi kembali, dan niat merekomendasikan ke orang lain. Sedangkan citra destinasi secara afektif tidak memiliki pengaruh terhadap niat mengunjungi kembali dan niat merekomendasikan ke orang lain.

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ABSTRACT

This study aims to look the special role of halal-friendly attributes in Singapore in forming destination image and behavioral intention. Singapore as one of the tourism countries with a Muslim minority. With the growing number of Muslim tourists will be a promising prospect for Singapore's tourism industry. This study uses a Confirmatory Factor Analysis (CFA) approach. Data is processed using the Structural Equation Modeling (SEM) method in Lisrel 8.8. The sample used in this study was 259 Indonesian Muslim tourists who had visited Singapore in the last four years. The results of this study found five halal-friendly attributes in Singapore have a positive influence on the overall destination image, revisit intention, and recommendation intention. While the affective destination image does not have an influence on the revisit intention and the recommendation intention."

"The development of tourism in Indonesia, Singapore and Malaysia showed a deep gap between three countries, especially in the number of visitor arrivals. The writer is trying to reveals the gap and the reason why the gap exist between them. The fact showed that in developing tourism, Singapore and Malaysia had established an independence body to handle tourism sector separated with the policy makers. This body had full authority in handling tourism because they were financed by private sector. The separation between the policy maker and the executor had proofed to be very effective in driving the development. The executor was then supported by provincial executor body that worked under the command of the central body. In Indonesia there is no separation between the policy maker and the executor, consequently the task and responsibility is not clear yet. The result showed that Indonesia is still backward in developing tourism with only a few international tourists visiting he country. "