Ditemukan 2 dokumen yang sesuai dengan query
Kotler, Philip, author
Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler, Donald Haider, and Irving Rein argue that thousands of "places" - cities, states, and nations - are in crisis, and can no longer rely on national industrial policies, such as...
New York : Maxwell Macmillan International, 1993
338.604 2 KOT m
Buku Teks Universitas Indonesia Library
The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences. It has the following specific...
United Kingdom: Emerald, 2016
e20469589
eBooks Universitas Indonesia Library
