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Hasil Pencarian

Ditemukan 2 dokumen yang sesuai dengan query
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Handrita Darda, author
Evaluation of the influence of landing charges To airfare and market share in Indonesian airline industry = Evaluasi pengaruh tarif pendaratan terhadap airfare dan market share di industri maskapai Indonesia
Airline business takes its important position as supporting part in economic growth and tourism sectors which requires safety, security and fast movement. In its daily operation, the airline company cannot be separated from its supplier. One supplier for the airline is the airport operator. In Indonesia, the airport operators are...
Depok: Fakultas Eknonomi dan Bisnis Universitas Indonesia, 2019
T53446
UI - Tesis (Membership)  Universitas Indonesia Library
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Saskia Yusliana Kusumah, author
Analysis of social media marketing activities effectiveness in airline industry: influence on brand equity, E-WOM and repurchase intention = Analisa efektivitas kegiatan pemasaran media sosial di industri maskapai penerbangan: pengaruh terhadap ekuitas merek, E-WOM dan intensi pembelian kembali
The growth of social media users worldwide are increasing rapidly, making it as one of the strongest platform option to conduct marketing activities. This research aims to analyze the effectiveness of social media marketing activities (SMMAs) on brand equity to enhance customers e-WOM activity and repurchase intention in the airline...
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
T53703
UI - Tesis (Membership)  Universitas Indonesia Library