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Hasil Pencarian

Ditemukan 4 dokumen yang sesuai dengan query
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Rantri Ridho Salma
Sebuah Studi tentang Hubungan antara Sensory Experience, Consumer Emotions, Behavioral Intention, dan Buying Behavior: Studi Kasus Starbucks di Jabodetabek = A Study of the Relationships among Sensory Experience, Consumer Emotions, Behavioral Intention, and Buying Behavior: The Case Study of Starbucks in the Greater Jakarta
" ABSTRAK
Tujuan dari penelitian ini adalah untuk memverifikasi pengaruh pengalaman sensorik terhadap konsumen emosi, niat perilaku, dan perilaku pembelian, secara terpisah. Secara khusus, untuk memeriksa hubungan tersebut pada konsumen Starbucks. Selanjutnya untuk menguji pengaruh kelima indera manusia pada emosi konsumen. Sampel yang digunakan dalam penelitian ini adalah Starbucks konsumen yang telah mengunjungi toko setidaknya sekali dalam periode 3 bulan dihitung berdasarkan waktu mereka mengisi kuesioner. Penelitian ini menggunakan Structural Equation Modeling (SEM) dan Analisis Regresi Berganda dalam ... "
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
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UI - Skripsi Membership  Universitas Indonesia Library
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Ebrahimi, Abolghasem
Role of Consumption Emotions Mediate Perceived Service Fairness to the Service Satisfaction and Its Impact on Customers? Behavioral Intentions
" Considering that customers? emotions toward received services are evaluated in light of fairness and equity theory, the purpose of this study is to investigate the effect of customers? perceptions and emotions of received services on their behavioral intentions. Data were collected from 329 questioners that were distributed among Mellat bank customers, and hypotheses and the conceptual model were analyzed based on the data collected through structural equation modeling in AMOS 18. Results showed that three dimensions ... "
Depok: Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2016
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Artikel Jurnal  Universitas Indonesia Library
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Marketing opportunities and challenges in a changing global marketplace: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference
" This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer privacy and the tools companies use to operate, market to, connect and build a relationship with their customers. Featuring the full proceedings from ... "
Switzerland: Springer Cham, 2020
e20535398
eBooks  Universitas Indonesia Library
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Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS World Marketing Congress (WMC)
" This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Edinburgh, Scotland, the theme of this proceedings draws from the Scottish Enlightenment movement of the mid-Eighteenth Century, which centered on ideas of liberty, progress and the scientific method. The core values of this movement are being ... "
Switzerland: Springer Cham, 2020
e20535190
eBooks  Universitas Indonesia Library