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Abstrak :
Buku ini berisi teks serat Bratayuda jarwa (hlm. 1 sampai dengan 197) yang disadur dari teks Jawa Kuna yang berbantuk kakawin ke dalam bentuk jarwa (dalam tembang macapat). Ceritanya diawali dengan tokoh Kresna pergi ke Astina untuk meminta kembali negara Astina bagi Pandawa. Teks diakhiri dengan kisah mengenai Prabu Jayabaya.

Abstrak :
The Javanese Moral Leadership Teaching in Serat Jayabaya: Text Edition and Philosophy StudyThere are two kinds of field studies that is learned in this research. They are the study of both philology and philosophy. The study of philology will select six Javanese manuscripts as the corpus of Jayabaya manuscript to acquire the most representative or complete one among the others. While the study of philosophy will find out the Javanese moral leadership teaching within the selected text, namely, Serat Jayabaya. In relation with the study of philology, the comparative study among six manuscripts is done. There are three important parts of the text that is compared in this study, they are: (I) story sequence, (1) story episodes, and (3) the emergence of important characters. The six manuscripts which is compared in this study are P 203, CS 16, KBG 153, KBG 1077, KBG 65, and LL 7. As a matter of fact, the result of comparative study decides that manuscript by the code P 203 with the title Serat Jayabaya is chosen to be the most representative and complete one. Furthermore, the manuscript is considered to be the basic reference of the text edition and philosophy study in this research. In studying the Javanese moral leadership teaching there are some points that is invented as the Javanese moral leadership teaching within the text, they are: (I) to keep the glorious status of keagung binataraan, (2) Possessing sifat-sifat kapanditaan (the attitude of holy priest), (3) berbudi halus leksana, ambeg adil Para marta (having a wisdom and keep justice to others), (4) anjaga rata tentreming praja (keeping the peace and prosperity of the country), (5) in the term of facing up against the enemies should strongly embrace the philosophy of digdaya tanpa aji, nglurug tanpa Bala, menang tanpa ngasorake, (strong without weapon, fighting without the troops, winning without conquering), (6) the behavior of the Javanese king or leader should be based on the philosophy of sepi ing pamrih rame ing gave (poor of expectation within a hard work). The kings or leaders will be able to implement the above Javanese moral leadership teachings if they develop the teaching "Hastha Brata" (eight attitude) as they were toucht by the popular king of Pancawati , namely. the king "Prabu Ramawijaya", The Hastha Brata (eight attitude) teachings are as follows: (1) following the attitude of the sun, (2) following the attitude of the moon, (3) following the attitude of the stars, (4) following the attitude of the wind, (5) following the attitude of the clouds, (6) following the attitude of the ocean, (7) following the attitude fire, and at last, (8) following the attitude of the earth. According to the the title of puppet show Wah n Avlakutha Rama (The Rama's holy leadership teaching), the eight attitudes are actually symbolized by the the eight Gods, they are: (1) Batara (God) Endra, (2) Batara (God) Surya, (3) Batara (God) Bayu, (4) Batara (God) Kuwera, (5) Batara (God) Baruna, (6) Batara (God) Yama, (7) Batara (God) Candra, and, (8) Batara (God) Brama. The above points of Javanese moral leadership teachings are successfully implemented by some previous Javanese kings as it is written in Serat Jayabaya text, they are: (1) The king of Rum kingdom, (2) The king Prabu Sela Prawata, the first Javanese king that ruled in Giling Wesi, Panataran kingdom, (3) The king of Medang Kawit kingdom, (4) The king of Pancawati kingdom, (5) The king Sri Ma Punggung, (6) The king Prabu Jayabaya in Kediri kingdom, (7) The king of Jenggala kingdom, (8) The king of Demak kingdom, (9) The first king of Mataram kingdom, and the last, (10) the king Sang Tunjung Putih, Sultan Eru Cakra in Katangga Kingdom. The text edition of Serat Jayabaya will transliterate the Javanese script to modern latin writing. The basic guidance of the transliteration will be shown as follows. In order that the reader understand the content of the text, especially Indonesian reader, then the result of the text editing is translated contextually into Indonesian language. It is impossible to translate the text in word by word translation, for there are some Javanese words of the text that cannot be found its Indonesian words. Besides that many structures of Javanese language are proved different from the Indonesian one. If the translation is conducted based on merely the words and structures of the text it might be very difficult and tend to make big misunderstanding. Therefore, the method of contextual translation is considered suitable to be used in this work.

Abstrak :
Lontar asal Lombok ini berisi teks Kakawin Bhadratayuddha, karangan Mpu Sedah dan Mpu Panuluh semasa Prabu Jayabaya di Kediri, bertarikh 1157. Teks lengkap, genap 52 pupuh. Untuk daftar pupuhnya lihat Brandes I: 165-167; lihat juga edisi Gunning (1903), terjemahan Hooykaas dan Poerbatjaraka (1934), dan uraian dalam Zoetmulder 1983: 323-332. Naskah disalin pada tahun 1909, oleh Wiprawuruju Waksa, di pura I Gusti Putu Griya, Cakranagara, Lombok. Naskah ini diperoleh I Gusti Jlantik pada tahun 1910 di Singaraja, Bali. Untuk keterangan tentang naskah-naskah yang berisi teks Bhadratayuddha, lihat LOr 1880, 9479. 3627 (2), 3881 (13), 3919 (2,4), 4118; Kirtya 826 di Singaraja; KBG 110, 123, 124, 149, 167, 233-235, 244, 272, 290, 292, 533, 601; Juynboll 11:6, 501; MSB/L.65-66, 68-71, 74-77, 167, Pr.52, T.3, W.9, 49, 58; SMP/ KS.430, MN.470-473, Rp.97.

Abstrak :
Menapaki usia ke-9nya, Telkomsel tidak pernah lengah akan kebutuhan pelanggannya. Oleh karena itu Telkomsel tidak pernah berhenti memperluas jaringan layanan. dan juga penguasaan terhadap teknologi komunikasinya. Sampai saat ini, Telkomsel terus tampil dengan ide-ide cemerlang seperti salah satunya adalah penerapan Customer Relationship Management (CRM). CRM bertujuan untuk mencapai kepuasan pelanggan dan juga kesetiaan pelanggan, dan seperti halnya strategi marketing lainnya dalam mencapai tujuannya tersebut, penerapan CRM juga memerlukan strategi marketing komunikasi yang baik. Dengan adanya ketertarikan terhadap ide penerapan kartu simPATI diatas, maka penelitian ini dilakukan untuk mengetahui seberapa besar efektfitas CRM sebagai program pemasaran, dari sudut pandang marketing communication. Dan penelitian ini juga dilakukan untuk menjawab pertanyaan berikut: "apakah proses exposure yang digunakan dalam program CRM yang diterapkan pada kartu GSM prabayar dari salah satu operator telekomunikasi di Indonesia, dapat memberikan kepuasan pada pelanggan dan seberapa besar tingkat kepuasan tersebut dapat mengajak pefanggan untuk menjadi setia". Penelitian menggunakan metode survey dan bersifat eksplanatif ini dilakukan pada mahasiswa Fakultas Ekonomi Universitas JayaBaya, berusia 18-25 tahun, dengan menggunakan simple random sampling, sehingga total responden yang didapat sebanyak 115 orang. Hasil pengujian dilakukan dengan menggunakan analisa validitas, reabilitas dan regresi, untuk mendapatkan nilai koefisien signifikansi dan juga besaran pengaruh antara variable yang satu dengan yang lainnya. Dengan hasii analisa didapatkan bahwa variable advertising exposure dan sales promotion exposure membawa pengaruh terhadap perceived quality on product dan service, sementara variable publicity dan personal communication hanya membawa pengaruh terhadap perceived quality on service saja, dan selanjutnya perceived quality on product dan on services mempunyai pengaruh yang signifikan terhadap customer satisfaction, begitu juga pengaruh customer satisfaction terhadap customer loyalty. Rekomendasi yang diberikan pada kartu SimPATI adalah agar lebih banyak melakukan sales promotion dan advertising yang banyak mengenai SimPATlzone, sehingga penerapan CRM dapat menjadi lebih efektif lagi.

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In the age 9th, Telkomsel still pay their biggest concern on the customers needs of large coverage, and the better technology on services. Ever since, Telkomsel always came up with brilliant ideas to serve the customers and one of them is the Customer Relationship Management (CRM). CRM's main purpose is customer loyally, by creating a relationship that can help the customers to create value for themselves, that can meet their needs and that can satisfy them. In a way to get the purpose, CRM program also need to run a marketing communication strategy. This research is done by the interest in knowing the effectiveness of CRM on the Kartu SimPATI to create customer loyalty. By questioning how much influences that the information exposures bring to the perceived quality on product and services, would identify how much satisfaction and loyalty that the customers obtained through the information exposure process and experience. This research is done by explanative survey method, which applied to the customers of Kartu SimPATI in the faculty of Economic, in the JayaBaya Universtity. Through a simple random sampling and the Deming's rules, the surveys applied to 115 respondent in the faculty. The result of the data analysis conclude that the variable of advertising exposure and sales promotions brings influence in creating customer's perceived quality on product and services, but variable of publicity and personal communication only influenced the customers perceived quality on the service. There from, the analysis regression on the variable of perceived quality on product and services to the customer satisfaction shows that both variable are significantly influence the customer satisfaction. And even so the customer satisfaction to the customer loyalty. Hereby, we can see the importance of the advertising and the sales promotions in creating the customer satisfaction dan customer loyalty in CRM.