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Abstrak :
The airlines in Indonesia at this moment are deeloping very fast. Since the establishment of the Aviation Deregulatation in 1999, a lot of airlines have been entering the airlines world. Each airline owns its own method to attract customers. Some airlines remain in the Full Service Airlines (FSA) concept which offers good service with normal pricing, but some choose the Low Cost Airlines (LCA) method which offers low fare flights. The objective of this research is to compare the ticket fare between Air Asia, which uses the low cost concept, with Garuda Indonesia, wich uses the full service concept, based on the ticket reservation method used. Researcher also analysed the effects of reservation methods and timing to the low fare tickets for both AirAsia low cost concept and Garuda Indonesia full service concept This Research was conducted during December 2007. 80 questions was distributed, consisted 14 questions that related to all indicators as mentioned above. This research used accidental convenience sampling. Researcher used the quantitative dan descriptive methods by using T-Test Independent Samples to analyse the comparison and Anova to analyse the effect by using SPSS Version 15.0. This research found that the comparison of the effect of flight ticket reservation method option to the price level between low cost airlines, represented by Garuda Indonesia has a significant influence. The reservation method and time reservation have a significant influence to the price.

Abstrak :
Tujuan dari penelitian ini adalah untuk memahami bagaimana kualitas layanan dan persepsi harga yang meliputi harga moneter dan perilaku, mempengaruhi kepuasan pelanggan dan niat perilaku dalam kasus Lion Air setelah insiden JT610. Artikel ini juga membahas bagaimana efek moderasi WOM eksternal mempengaruhi hubungan antara kepuasan pelanggan dan niat perilaku. Selain itu, sampel artikel ini adalah penumpang yang telah diterbangkan oleh Lion Air dalam 6 bulan terakhir. Studi ini memberikan wawasan untuk Lion Air yang merupakan maskapai penerbangan bertarif rendah di Indonesia. Penelitian ini adalah penelitian deskriptif kuantitatif, dengan data yang dikumpulkan melalui survei online, didistribusikan ke seluruh platform media sosial online dan diproses oleh Structural Equation Modeling. Hasil penelitian ini menunjukkan bahwa kualitas layanan secara positif mempengaruhi persepsi harga (harga moneter dan perilaku) dan kepuasan pelanggan. Harga moneter itu sendiri juga memiliki pengaruh positif terhadap kepuasan pelanggan dan pengaruh negatif terhadap niat perilaku. Di sisi lain, harga perilaku tidak berpengaruh terhadap kepuasan pelanggan dan memiliki pengaruh positif terhadap niat perilaku. Selain itu, kepuasan pelanggan ditemukan secara positif mempengaruhi niat perilaku. Namun, tidak ada efek moderasi dari mulut ke mulut terhadap hubungan antara kepuasan pelanggan dan niat perilaku. ......The purpose of this study is to understand how service quality and price perception which includes of monetary and behavioral price, influence customer satisfaction and behavioral intention in a case of Lion Air after JT610 incident. This article also discusses how the moderation effect of external WOM affects the relationship between customer satisfaction and behavioral intention. Moreover, the sample of this article are the passengers who have flown by Lion Air in the past 6 months. This study provides insights for Lion Air which a low-cost airline in Indonesia. This research is a quantitative descriptive study, with the data collected through online survey, distributed throughout online social media platforms and processed by Structural Equation Modelling. The results of this study indicate that service quality positively influences price perception (monetary and behavioral price) and customer satisfaction. The monetary price itself also has a positive influence towards customer satisfaction and negative influence towards behavioral intention. On the other hand, behavioral price has no influence towards customer satisfaction and has positively influence behavioral intention. Moreover, customer satisfaction is found to positively influence behavioral intention. However, there is no moderation effect of external word of mouth towards the relationship between customer satisfaction and behavioral intention.

Abstrak :
Lempung serpih merupakan salah satu jenih tanah yang memiliki daya dukung buruk, sehingga mengakibatkan konstruksi yang dibangun diatasnya mudah rusak atau rubuh akibat dari proses kembang susut yang berulang setiap perubahan musim kemarau ke musim hujan atau sebaliknya.Sudah banyak dilakukan penelitian untuk memperbaiki sifat tanah lempung serpih dengan mencampur bahan kimia namun hal tersebut tidak ramah terhadap lingkungan sekitar. Bahan alam merupakan alternative yang ramah lingkungan. Dalam penelitian ini bahan stabilisasi ialah Pasir tras yaitu bahan alam yang bisa digunakan sebagai bahan dasar pembuatan batu batako, industri semen dan campuran bahan bangunan. Ada 5 variasi persentase pasir tras yang ditinjau untuk mendapatkan persentase yang efektif. Persentase efektif ini akan digunakan sebagai campuran untuk melihat seberapa besar pengaruh pasir tras terhadap kekuatan tanah melalui pengujian CBR ......Clay Shale is one of the soil types that has low bearing capacity, so that the construction built on it easly collapsed or damaged by swelling and shrinkage processes every time dry season changes into rainy season also the opposite. Many researchs have been conducted to improve the properties of clay shale by mixing chemicals but it is not friendly to the environtment. Natural materials are environmentally friendly alternatives. In this research stabilization material is sand tras, which is natural material that can be ingredients of brick making, cement industry and a mixture of building materials. There are 5 variation in the percentage of sand trass covered for an effective percentage. This effective percentage will be used as an alloy to see how much sand tras affects the forces of the clay shale soils through the CBR test.