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"A comparative approach to media and communication research plays an important, if not indispensable, role in achieving a core mission of researchers: to delimit the generality and specificity of media and communication theories, enabling researchers to more readily identify the influence of social, political and cultural contexts in shaping media and communication phenomena. To de-Westernize and internationalize media and communication studies has thus become the way forward for overcoming the parochialism of mainstream media and communication studies. This volume reflects on what comparative media and communication research has achieved or failed to achieve, the epistemological and theoretical challenges it is facing, and the new directions in which it should be heading."

"Tesis ini membahas mengenai langkah - langkah yang digunakan dalam kampanye politik untuk membangun citra yang dilakukan oleh caleg yang berpindah partai, dengan demikian berubah orientasi politiknya khususnya di dalam kampanye politik di tingkat lokal, disamping itu diperlukan sebuah penggunaan strategi persuasi yang maksimal untuk dapat membuat khalayak kampanye percaya dan menjatuhkan pilihannya kepada caleg tersebut. Hasil penelitian ini menyarankan untuk dapat membangun citra tertentu dibutuhkan kombinasi antara media komunikasi. Semakin banyak media komunikasi yang digunakan besar kemungkinan citra yang diinginkan akan dibentuk dan menjangkau khalayak yang lebih luas. Disamping itu penyampaian pesan kampanye dalam waktu yang lama dan berkelanjutan melalui semua media komunikasi yang ada akan semakin membantu caleg untuk dapat membentuk citra yang diinginkan. ......This study focus on the use of building a new image in political campaign, especially for a candidate moving to another political party with means changing political orientation in context of local general election. This study also analysis strategy used by the candidate to persuade voter. This study suggested that the combination of media communication is important for that strategy. Multimedia of communication will affect the possibility of new image reaching wider public. Beside that, this study also suggested that the campaign message should be send by the various media conununication in long term and continue."

"Author: Amy Mollett; Cheryl Brumley; Chris Gilson; Sierra WilliamsPublisher: Los Angeles SAGE 2017Edition/Format: Print book : EnglishView all editions and formatsSummary:This book will help researchers to maximize the impact and highlight the innovation of their research by showing them how to get the most out of social media when evaluating, presenting and disseminating their work"