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"Rapidly changing markets in the context of globalization call for increasingly frequent restructuring to sustain the competitiveness of induvidual firms...."

"This study aims to evaluate the number of overviews on the commonalities of socially responsible investment (SRI) with Islamic finance by providing critical thinking in terms of the investment screening process. The main critical reviews are obtained from the articles, paperwork, and previous related studies from reputable open access journals such as Emerald, SSRN databases, and other indexed-Scopus on the Web of Science. This study finds that the commonalities of socially responsible investment with Islamic finance has seemingly been characterized as a slow-moving but unstoppable works since global movements aspire to prevent a transgression of Earth's boundaries towards financial risks. Intertemporal choice accounts for how reliable constitutes for transitioning and adapting planetary boundaries in investment decisions. The challenge is to bridge the postulated gap on the commonalities of SRI with Islamic finance leading into social and financial return aspects in order to construct long-term predictions and scenarios embodying the Islamic finance concept through environmental, social and governance (ESG) approach."

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Penelitian ini bertujuan untuk menganalisis variabel-variabel yang memengaruhi intensi masyarakat Indonesia untuk berinvestasi pada produk investasi Green Sukuk Ritel, sebuah produk investasi yang diterbitkan oleh Direktorat Jenderal Pengelolaan Pembiayaan dan Risiko (DJPPR), Kementerian Keuangan RI. Dalam model penelitian yang disusun, investasi pada Green Sukuk Ritel dapat dipengaruhi oleh tiga variabel, yaitu perilaku konsumsi yang bertanggung jawab sosial, persepsi keuntungan pribadi, dan persepsi efektivitas tindakan. Penelitian ini bersifat kuantitatif dan dilaksanakan dengan menggunakan teknik Partial Least Squares-Structural Equation Modelling. Data penelitian dikumpulkan melalui survei terhadap 265 responden di Indonesia yang sebelumnya pernah membeli produk finansial atau investasi. Hasil penelitian menunjukkan bahwa perilaku konsumsi yang bertanggung jawab sosial dari investor dan persepsi efektivitas tindakan dari produk Green Sukuk Ritel memiliki pengaruh positif terhadap intensi untuk berinvestasi pada produk Green Sukuk Ritel. Sementara, persepsi atas keuntungan pribadi hanya memiliki pengaruh tidak langsung terhadap intensi melalui persepsi efektivitas tindakan. Hasil dari penelitian ini dapat menjadi pertimbangan bagi DJPPR Kementerian Keuangan dalam mendesain strategi komunikasi dan pemasaran untuk produk Green Sukuk Ritel.

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The aim of this research is to analyze the explanatory variables of the intention to invest in Green Sukuk Ritel, an investment product offered by Directorate General of Budget Financing and Risk Management (DGBFRM), Ministry of Finance of the Republic of Indonesia. In the relationship model proposed, the intention to invest in Green Sukuk Ritel can be explained by three variables: the socially responsible consumption of the individual, their perception of personal gain and their perception of the effectiveness of the action. The relationships among the variables were analyzed using the Partial Least Squares -Structural Equation Modelling technique. The data was collected through a survey involving 265 respondents in Indonesia who have purchased financial or investment products. Based on the results, intention to invest in Green Sukuk Ritel is explained by the proposed explanatory variables. The socially responsible consumption habits of the investor and the perception of the effectiveness toward Green Sukuk Ritel have a direct and positive effect on the intention to invest Green Sukuk Ritel. However, the perception of the personal gain only has an indirect effect on the intention through the mediation of perception of the effectiveness of the action. These findings should be taken into account by DGBFRM when designing the marketing and communication strategies for Green Sukuk Ritel.

 

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"Socially Responsible Marketing adalah suatu aktivitas bisnis / usaha yang dalam pelaksanaannya juga memikirkan kepentingan di luar perusahaan terkait untuk memelihara dan memperbaiki kesejahteraan / kesehatan dari konsumen maupun lingkungan sekitar. Sedangkan CSR adalah komitmen perusahaan untuk memperbaiki komunitas sekitar untuk lebih baik dengan kebebasan cara melalui praktik bisnis dan kontribusi perusahaan. Penelitian ini membahas tentang pengaruh aktivitas Socially Responsible Marketing dan CSR terkait kampanye sosial dari Pepsodent yaitu ?Senyum Sehat Senyum Pepsodent terhadap Brand Image dan Corporate Reputation dari Pepsodent dan PT. Unilever. Hasil penelitian menunjukkan bahwa kegiatan Socially Responsible Marketing mempunyai pengaruh secara positif terhadap Brand Image, namun tidak mempunyai pengaruh positif secara langsung terhadap Corporate Reputation. Sedangkan kegiatan CSR secara positif terbukti dapat mempengaruhi Brand Image suatu produk dan Corporate Reputation. Dan terakhir, Brand Image secara positif mempengaruhi Corporate Reputation. Dengan demikian terlihat bahwa aktivitas Socially Responsible Marketing tidak dapat secara langsung mempengaruhi Corporate Reputation, namun harus melalui mediasi Brand Image dari produk yang diciptakan perusahaan tersebut. Berdasarkan hasil penelitian ini, maka sebaiknya pasta gigi merek Pepsodent dan PT. Unilever itu sendiri terus melaksanakan dan meningkatkan program Socially Responsible Marketing dan CSR secara lebih terencana dan berkelanjutan sebagai wujud kepedulian dari Pepsodent dan PT. Unilever dalam meningkatkan kualitas hidup masyarakat khususnya terkait kesehatan mulut dan gigi yang lebih baik.

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Socially Responsible Marketing is a business activity which in the marketing process implementation are also thinking outside the related enterprises to maintain and improve the welfare / health to consumer and the environment around the consumer. While CSR is a corporate commitment to improving the community around for a better way through business practices and corporate contributions. This study discusses the influence of the activity of Socially Responsible Marketing and CSR on Brand Image and Corporate Reputation.

The results show that the activities of Socially Responsible Marketing has a positive effect on Brand Image, but do not have a direct positive influence on Corporate Reputation. CSR activities are proven to positively affect the Brand Image of a product and Corporate Reputation. And lastly, Brand Image positively affects the Corporate Reputation. Thus can be seen that the activity of Socially Responsible Marketing cannot be affect directly to Corporate Reputation, but through the mediation of Brand Image of the company products.

Based on these results, the company should continue to implement Socially Responsible Marketing and CSR with better planned and sustainable as a form of awareness of Pepsodent dan PT. Unilever in improving the quality of life, especially which related to oral and dental health."

"Penelitian ini bertujuan untuk mengeksplorasi pengaruh socially responsible human resource management (SR-HRM) dan extrinsic motivation, dengan peran mediasi intrinsic motivation, terhadap organizational commitment pada karyawan tetap industri perhotelan di Indonesia. Penelitian ini menggunakan pendekatan kuantitatif dengan metode riset survei. Data dikumpulkan menggunakan kuesioner daring untuk pengumpulan data primer. Penelitian ini melibatkan 400 responden yang merupakan karyawan tetap industri perhotelan di Indonesia. Data dianalisis menggunakan metode Structural Equation Modelling (SEM). Hasil penelitian menunjukkan bahwa SR-HRM dan extrinsic motivation memiliki pengaruh positif signifikan terhadap organizational commitment, sedangkan intrinsic motivation memainkan peran mediasi yang memperkuat hubungan tersebut. Temuan ini diharapkan dapat memberikan kontribusi praktis bagi organisasi dalam meningkatkan komitmen karyawan melalui kebijakan SDM yang bertanggung jawab, serta memberikan wawasan akademis dalam bidang manajemen sumber daya manusia dan motivasi karyawan.

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This study aims to explore the influence of socially responsible human resource management (SR-HRM) and extrinsic motivation, with the mediating role of intrinsic motivation, on organizational commitment among permanent employees in the hotel industry in Indonesia. The research adopts a quantitative approach with a survey method. Data is collected through an online questionnaire. The study involved 400 permanent hotel employees in Indonesia. Data is analyzed using Structural Equation Modelling (SEM) method. The results show that SR-HRM and extrinsic motivation have a significant positive impact on organizational commitment, while intrinsic motivation plays a mediating role that strengthens this relationship. These findings are expected to provide practical contributions for organizations in enhancing employee commitment through responsible HR policies, as well as offering academic insights into the fields of human resource management and employee motivation. "

"This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable. This book explores the practise of marketing for societal benefit through real-life case studies. It provides a critical understanding of marketing approaches such as social marketing, sustainability marketing, and other practises of a similar nature. This book is made up of both long and short real-life cases from various industries, with varying degrees of difficulty."

"This book presents peer-reviewed contributions from the 5th International Conference on Mobile and Wireless Technology (ICMWT 2018), held June 25-27, 2018 in Hong Kong. This conference provided researchers and practitioners from both academia and industry with a platform to keep them abreast of cutting-edge developments in the field. The book includes papers on mobile and wireless networks and their applications, the increasingly important security issues relating to mobile and wireless systems, data management, as well as the latest developments in mobile software development, and multimedia and wireless communications."

"This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer privacy and the tools companies use to operate, market to, connect and build a relationship with their customers. Featuring the full proceedings from the 2019 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, this book explores and assess the rate of change that drives companies to evaluate and adapt their marketing strategies to remain competitive.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science."