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"VTuber has become a part of virtual entertainment worldwide since the trend arose in 2020. By looking at the development of VTuber to date, this study seeks to discover the process of how Indonesian female VTubers construct their identity through various elements and the motives that they consider behind female VTubers choosing specific avatars and visual styles or characterizations to represent themselves. To answer such questions, various theories are used, such as semiotics, and avatar culture to be able to interpret the results of the elements that represent their identity. The study finds there are some influences of a certain culture and colors that represent their personality. Furthermore, their authenticity also gains engagement with the audience, which also supports their identity as a VTuber. However, there are some flaws and limitations in some circumstances whenever they consider themselves an independent VTuber or VTuber under an agency. This paper will also briefly compare three Indonesian VTubers in terms of character and personality that represents their virtual identity."

"Virtual Youtuber atau sering disebut sebagai VTuber menjadi salah satu entitas unik yang kini muncul di era digital. Kemunculannya yang cukup masif pada akhirnya membentuk suatu komunitas virtual yang memiliki keunikannya sendiri. Interaksi yang terjadi di dalam komunitas VTuber akan selalu berkaitan dengan konten yang dibuat oleh para VTuber. Konten yang dimaksud secara spesifik adalah video atau pun live streaming yang mereka lakukan di Youtube. Melalui konten tersebut interaksi terjadi dan VTuber itu sendiri diakui di dalam komunitas, tetapi dengan konten itu pula terjadi pertukaran nilai dan materiel yang bisa dirasakan oleh VTuber. Penelitian etnografi ini akan membahas sense of community yang dirasakan para VTuber. Lebih lanjut penilitian ini akan membahas konten yang menjadi sarana komunikasi para VTuber di dalam komunitas sekaligus sebagai komoditas dengan kerangka teori komunikasi sebagai ritual.

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The Virtual Youtuber, also known as VTuber, is one of the unique entities that have emerged in the internet era. Its massive emergence has eventually formed a virtual community that has its own uniqueness. The interactions that occur within the VTuber community's interactions will always be related to the content that the VTubers produce. The content in question is specifically the videos or live streamings that they do on Youtube. The interaction occurs through the content and the VTubers itself are recognized within the community, but with the content, there is also an exchange of values and materials that can be felt by VTuber. This ethnographic research will discuss the sense of community that the VTubers feel. Furthermore, this research will discuss the content that serves as means of communication for the VTubers within the community as well as a commodity with the theoretical framework of communication as a ritual."

"Vtuber is a term that is commonly used for an entertainer that utilises a motion tracking device to mimic the real person into a 3D virtual avatar. They utilise 3D models to mimic the movement of the real person’s that impersonate it. The rise of anime pop culture in Indonesia has helped the Vtuber industry thrive in the Indonesian market, one Indonesian Vtuber called Kobo Kanaeru has shown a rapid growth. The aim of this study is to explore the Vtuber’s self branding and social identification in order to answer the following research questions. This focuses on Kobo Kanaeru’s content on her platform which is focused on YouTube. This study will utilise qualitative methods, specifically discourse analysis to explore in-depth regarding the vtuber’s social identification within the media platform such as YouTube and Twitter. From her initial stream, people saw her potential from what she would offer as a Vtuber and their expectations were met spectacularly. Kobo Kanaeru showcases her creativity as not only a Vtuber but as content creator by utilising her talent in music to strengthen her self-branding. Kobo Kanaeru case study shows that there are indeed a lot of factors that contribute towards a Vtuber’s success.

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Vtuber adalah istilah yang biasa digunakan untuk seorang entertainer yang memanfaatkan alat pelacak gerak untuk meniru orang sungguhan menjadi avatar virtual 3D. Mereka menggunakan model 3D untuk meniru gerakan orang sungguhan yang menirunya. Maraknya budaya pop anime di Indonesia telah membantu industri Vtuber berkembang pesat di pasar Indonesia, salah satu Vtuber Indonesia bernama Kobo Kanaeru telah menunjukkan pertumbuhan yang pesat. Penelitian ini bertujuan untuk mengeksplorasi self branding dan identifikasi sosial Vtuber untuk menjawab pertanyaan penelitian berikut. Ini berfokus pada konten Kobo Kanaeru di platformnya yang berfokus pada YouTube. Penelitian ini akan menggunakan metode kualitatif, khususnya analisis wacana untuk menggali lebih dalam mengenai identifikasi sosial vtuber dalam platform media seperti YouTube dan Twitter. Dari aliran awalnya, orang-orang melihat potensinya dari apa yang akan dia tawarkan sebagai Vtuber dan harapan mereka terpenuhi secara spektakuler. Kobo Kanaeru menampilkan kreativitasnya tidak hanya sebagai Vtuber tetapi sebagai pembuat konten dengan memanfaatkan bakatnya dalam musik untuk memperkuat citra dirinya. Studi kasus K"

"This article discusses the interaction between Virtual YouTubers (VTubers) and their audience, including the motivations for communication between VTubers and their fans. Using the example of two Indonesian VTubers, Hana Macchia from NIJISANJI ID and Moona Hoshinova from Hololive Indonesia, this study is based on the theory of computer-mediated communication. More specifically, the concept of hyper-personal communication in the formation of online identities of VTubers as a result of interaction and feedback exchange between VTubers as message senders and fans as message recipients on the YouTube platform. Data were collected through observation and then analyzed using multimodality analysis. Three points of findings include: 1) VTuber intentionally modify their communication to create an ideal impression; 2) Although information is conveyed to VTuber fans that has been modified to protect the character identity of the VTuber, fans try to understand and imagine more than the information they receive; 3) VTuber is a conception formed with fans where through two-way interaction, they create meaning and online identity for VTuber. The existence of VTubers has only recently spread in Indonesia. Therefore, further research is needed to see the potential spread of its popularity in the Indonesian market.

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Artikel ini membahas bagaimana interaksi antara Virtual YouTuber (VTubers) dan audiens, termasuk apa saja motivasi terjadinya komunikasi antara VTubers dan penggemarnya. Menggunakan contoh dua VTuber Indonesia, Hana Macchia dari NIJISANJI ID dan Moona Hoshinova dari Hololive Indonesia, studi ini didasari pemikiran teori komunikasi termediasi komputer. Lebih khususnya lagi, konsep komunikasi hyper-personal dalam pembentukan identitas online para VTuber sebagai hasil interaksi dan pertukaran feedback antara VTuber sebagai pengirim pesan dan penggemar sebagai penerima pesan pada platform YouTube. Data dikumpulkan lewat observasi kemudian dianalisis menggunakan analisis multimodalitas. Tiga poin temuan antara lain: 1) VTuber secara sengaja memodifikasi komunikasi mereka untuk menciptakan kesan ideal; 2) Meskipun informasi yang disampaikan kepada penggemar VTuber itu diedit untuk menjaga kerahasiaan dan identitas karakter VTuber, penggemar mencoba memahami dan membayangkan lebih dari informasi yang diberikan.; 3) VTuber merupakan suatu konsepsi yang dibentuk bersama penggemar dimana melalui interaksi dua arah, mereka menciptakan makna dan identitas online VTuber. Keberadaan VTubers baru beberapa tahun terakhir menyebar di Indonesia. Oleh karena itu, penelitian lebih lanjut diperlukan untuk melihat potensi penyebaran popularitasnya di pasar Indonesia.

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