Hasil Pencarian  ::  Simpan CSV :: Kembali

"This book investigates the historical significance of the American animal welfare movement at home and overseas from the second great awakening to the second world war, a time span encompassing the nations shift from muscle power to motorization. Dedicated primarily to laboring animals at its inception, the humane movement grew to include virtually all areas of human/animal interaction. Embracing animals as brethren through biblical concepts of stewardship, humane activists worked with temperance groups, educators, missionaries, religious leaders, civil rights activists, policy makers, and anti-imperialists to create an expansive transnational gospel of kindness in hopes of building a more merciful nation and world. Ultimately, animal protectionists defined kindness to animals as an American humanitarian ideal. Their interpretation of this gospel extended beyond the New Testament to preach kindness as a secular and spiritual truth. As an ideological and tactical product of antebellum evangelical revivalism and reform, as well as the rights revolution of the civil war era, animal kindness became a barometer of free moral agency, higher civilization, and Americanization. Yet given the enormous intersectional diversity of the United States, its empire, and other countries of contact, standards of kindness and cruelty were culturally contingent and therefore controversial: those accused of cruelty invoked their own culturally specific ideas regarding their rights of self-determination to defend culturally specific animal practices, such as cockfighting, bullfighting, songbird consumption, and kosher slaughter that animal protectionists judged repugnant. Animal welfare, therefore, wa-and remains-in the crosshairs of cultural and political contestation in a pluralistic society."

"Pada tanggal Pada tanggal 10 November 2021 organisasi animal rights Deutsches Tierschutzbuero e.V. mempublikasikan kampanye iklan bertemakan perayaan Natal yang mengangkat isu mengenai eksploitasi yang terjadi terhadap angsa yang tiap tahun terus meningkat, terutama di waktu Natal. Melalui iklan animasi singkat ini akan dibahas bagaimana eksploitasi digambarkan dalam iklan. Pengamatan mengenai unsur eksploitasi dalam penelitian ini dibagi ke dalam dua bagian, pertama-tama unsur eksploitasi akan dijabarkan melalui pemaknaan rangkaian gambar yang diambil dari iklan, unsur yang diangkat seputar seputar lingkup adegan, sinematografi dan tanda non verbal. Yang kedua adalah unsur audio atau musik yang dapat diamati dalam iklan. Dalam pengamatan ini penulis menggunakan terori semiotika film Christian Metz yang menggunakan pendekatan semiotika untuk melakukan pemaknaan unsur-unsur visual dan audio dalam iklan.

---

On November 10, 2021 the animal rights organization Deutsches Tierschutzbuero e.V. published a Christmas-themed advertising campaign that raises the issue of the exploitation of geese, which continues to increase every year, especially at Christmas time. Through this short animated ad, it will be discussed how exploitation is portrayed in the ad. The observation of the elements of exploitation in this paper is divided into two parts, first of all the elements of exploitation will be explained through the intepretation of a series of images taken from the advertisement, the points is raised around the scope of the scene, cinematography and non-verbal signs. The second is the audio or music element that can be observed in the advertisement. In this observation, the author uses Christian Metz's semiotic film theory which uses a semiotic approach to interpret visual and audio elements in advertisements."

"Perlakuan etis terhadap hewan sudah menjadi salah satu pertimbangan di dalam penerapan etika lingkungan. Kemunculan Animal Rights sebagai advokasi yang berangkat dari perlakuan etis bersifat serius, manambahkan perlindungan hukum sebagai jalan keluar. Skripsi ini bertujuan memaparkan penerapan yang dilakukan Animal Rights, serta konsekuensinya melalui analisis konsep tentang perlakuan etis yang telah mengalami pergeseran makna. Pengembalian kemanusiaan dan peran manusia sebagai moral agent menjadi titik tolak dari penentangan perlakuan etis yang berlebihan melalui Animal Rights.

---

Ethical treatment of animals has become one of the considerations in the application of environmental ethics. Emerging of Animal Rights as advocating that departs from the ethical treatment of a serious nature, adding legal protection as a way out. This thesis aims to describe the implementation carried Animal Rights, and its consequences through the analysis of the concept of ethical treatment that has undergone a shift in meaning. Returns humanity and the role of humans as moral agents became the starting point of opposition to the ethical treatment of excessive through Animal Rights."

"Perdagangan cinderamata berbahan dasar karapas penyu sisik melibatkan kegiatan wildlife crime, yaitu perburuan dan perdagangan spesies tersebut secara ilegal. Kurangnya kesadaran masyarakat mengenai isu wildlife crime dan nilai ekonomis dari penyu sisik menjadi faktor penyebab perdagangan yang mengeksploitasi bagian tubuh spesies tersebut masih terjadi. Data yang diperoleh dari WWF Indonesia menunjukkan pemanfaatan media sosial dan e-commerce sebagai tempat para pedagang menawarkan bagian tubuh penyu sisik dalam bentuk cinderamata. Penulis berpendapat bahwa perburuan penyu sisik merupakan bentuk dari illegal poaching dan perdagangannya termasuk ke dalam wildlife trade. Berdasarkan pembahasan enviromental crime, kedua kegiatan tersebut melanggar animal rights, dengan menjadikan penyu sisik sebagai objek, dan species justice, dengan melihat dominasi manusia sebagai penyebab eksploitasi spesies tersebut. Regulasi yang berbentuk larangan dinilai tidak mampu menekan kasus perburuan dan perdagangan penyu sisik secara efektif, sehingga dibutuhkan juga cara lainnya seperti gerakan sosial yang bertujuan mengedukasi masyarakat. Penulis berpendapat adanya kesadaran mengenai peran penting penyu sisik dalam sistem ekologi dapat menahan sifat konsumtif yang menjadi tanda dari dominasi manusia terhadap spesies lain.

---

The trade of souvenirs made with hawksbill turtle carapace involves a wildlife crime activity, which are hunting and illegal trading of the said species. The lack of people's awareness towards the issue of wildlife crime and economic value of hawksbill turtles become the causation factors of the prevalence of trades that exploit body parts of said species. Data from WWF Indonesia shows that the usage of social media and e-commerce as a place where traders offer the hawksbill turtle's body parts as souvenirs. This paper argues that the hunting of hawksbill turtles is a form of illegal poaching and its trade is considered a wildlife trade. Based on environmental crime, those two activities violates the animal rights because of the objectification of hawksbill turtles and species justice when human's domination are seen as the causation factor said species' exploitation. Regulations in a form of forbidding is seen as unable to effectively reduce the cases of hunting and trading of hawksbill turtles, thus another way, such as social movement which objective is to educate people, is needed. This paper argues that awareness of hawksbill turtles' role in ecology system can hold back human's consumptive nature that is a sign of human domination against another species."

"Fokus penelitian ini adalah menganalisis apakah terdapat penggunaan gaya bahasa perbandingan di seluruh lima belas iklan Bite Back yang mengampanyekan hak asasi hewan, serta mendeskripsikan bagaimana makna kontekstual dan fungsi gaya bahasa perbandingan yang terkandung pada iklan tersebut. Sumber data yang digunakan diambil dari akun Twitter milik Bite Back. Metode yang digunakan dalam penelitian ini adalah metode deskriptif kualitatif dengan menggunakan pendapat Moeliono (1989) untuk mengetahui gaya bahasa perbandingan dan menafsirkan makna yang terkandung dalam lima belas iklan Bite Back, serta menggunakan pendapat Wiertzema dan Jansen (2011) untuk menganalisa fungsi gaya bahasa perbandingan yang ada pada iklan Bite Back. Hasil analisis menunjukkan bahwa terdapat sepuluh iklan yang menggunakan gaya bahasa perbandingan dan personifikasi merupakan gaya bahasa yang paling banyak digunakan. Gaya bahasa perbandingan pada iklan ini memiliki berbagai fungsi untuk menyampaikan makna dan pesan. Iklan tersebut mengandung makna kontekstual mengenai penganiayaan, eksploitasi, dan perlakuan tidak adil yang kerap dialami oleh hewan, sekaligus mengandung pesan agar publik memperlakukan hewan dengan baik dan mengonsumsi tanaman nabati sebagai upaya penurunan industri hewan ternak.

---

The focus of this research is to analyze whether there is the use of comparative figurative language in all fifteen Bite Back advertisements campaigning for animal rights, as well as to describe how the contextual meaning and function of comparative figurative language between each of them. The data sources used are taken from Bite Back's Twitter account. The method used in this research is a descriptive-qualitative method with Moeliono’s opinion (1989) to understand the comparative figurative language and interpret meanings contained from the fifteen of the Bite Back’s advertisements and Wiertzema and Jansen’s opinion (2011) used to analyze the function of figurative language in Bite Back advertisements. The result of the analysis shows that ten advertisements use comparative figurative language, and personification is the most used figurative language. The comparative figurative language in these advertisements has various functions to convey meaning and message. The advertisements contain contextual meanings about animal abuse, exploitation, and unfair treatment, as well as contain a message that the public should treat animals well and consume vegetable plants in order to reduce the livestock industry.

"