Ditemukan 5 dokumen yang sesuai dengan query
Brown, Leland
Englewood: Prentice-Hall, 1959
651.78 BRO e
Buku Teks Universitas Indonesia Library
Anderson, Chester Reed
New York: McGraw-Hill, 1957
651.78 AND b
Buku Teks Universitas Indonesia Library
Saunders, Alta Gwinn
New York: McGraw-Hill, 1940
651.78 SAU b
Buku Teks Universitas Indonesia Library
May, John
London: McGraw-Hill , 1983
658.45 MAY h
Buku Teks Universitas Indonesia Library
Sant, Tom
Abstrak :
Writing a winning proposal has always been an important part of sales. In recent years it has become vital. But many companies are still cranking out confusing, unpersuasive proposals and RFPs - few of which result in new clients or contracts. Now everyone can dramatically boost their success rate with the third edition of "Persuasive Business Proposals". This classic guide explains how to craft compelling messages and powerful proposals that attract prospects' attention and speak to their needs. The new edition includes more valuable information than ever before, including: essential questions for qualifying opportunities; ways to "power up" cover letters and executive summaries; advice for overcoming "value paranoia"; guidelines for incorporating proof into a proposal; and tips for winning renewal contracts. Most people find proposal writing to be tedious and time-consuming - and their documents show it. With clear instructions as well as before-and-after samples, "Persuasive Business Proposals" takes readers step-by-step through a highly effective process for writing customized packages that capture new business.
New York: American Management Association, 2012
e20437152
eBooks Universitas Indonesia Library
