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"Good writing is good business. Simple, straightforward writing saves time, creates good relationships, and prevents expensive misunderstandings. But why is it so hard to achieve? This incisive guide suggests ways to think about writing -- what it should look and sound like, as well as what it should accomplish -- that can simplify how writers choose to express their ideas. It examines the reasons why many businesspeople with good skills tend to write strange, needlessly complicated sentences -- and shows them how to break the habit. PLAIN STYLE offers 35 practical techniques that foster simplicity, conciseness, and emphasis."

"A ground-breaking approach to writing with a greater focus on planning and revising documents. When you complete this book, you will know how to write with clarity and style, so your ideas come across clearly and quickly. You?ll become a sharp-eyed critic, constantly spurring yourself to do better. Best of all, you?ll learn by doing?by building and evaluating your own business letter. You?ll discover how to avoid writer's block by making writing a process with a beginning, middle, and end. You will learn how to: ? Sharpen your competitive edge through good, clear writing ? Make sure your written words say exactly what you mean ? Identify words and phrases that get in the way of clear, concise communication ? Quickly analyze, organize, write, and revise any document ? Use expressive words; keep sentences and paragraphs short; keep thoughts simple ? Use techniques that involve the reader and create the feeling of personal communication ? Format documents so they're inviting to look at and easy to read. This is an ebook version of the AMA Self-Study course. If you want to take the course for credit you need to either purchase a hard copy of the course through amaselfstudy."

"This Infoline will tackle the readability issue more appropriately by discussing guidelines for mastering clear and concise sentences in your workplace writing.Contents :- Identify your reader - How to write better sentences - Find a workplace writing process - What next? - References & resources - Job aid "

""Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter."--Publisher's website."

"Anyone who regularly deals with work-related writing deadlines knows the kind of paralysis that can take over when there's too much to accomplish and not enough time to compose a clear sentence. This book contains an easy, efficient, and confidence-building process for keeping up and being productive, even under tight time constraints and concentration-sapping obstacles. The book contains an immediately usable approach based on the mnemonic DASH, standing for the four critical components most needed for writers working under pressure. Filled with helpful tools and time-saving techniques, this indispensable guide reveals how anyone can break through writer's block and write faster and better."

"Your company's identity, products, services, and strengths are all represented by its written communications. From business plans and sales presentations to newsletters and e-mail marketing, the way the company comes across on a page or screen can make the difference between big success and big trouble. "The AMA Handbook of Business Documents" takes the guesswork out of preparing firstclass written pieces of every type. Packed with dozens of sample documents and practical tips, this handy guide is everything you need to create: proposals; memos; e-mails; press releases; collection letters; speeches; technical, research and lab reports; sales letters; policies and procedures; warning letters; and, announcements. Suited equally to executives, entrepreneurs, managers, and administrative staff anyone charged with putting a business' intentions into words "The AMA Handbook of Business Documents" is a versatile, powerful, and indispensable toolbox."

"Just because you're not a born writer doesn't mean you should settle for less than perfect business documents. After all, every piece you write reflects directly on the quality of the product or service your business offers. Now, this helpful guide takes the guesswork out of more than 50 commonly used business documents, including: Reports Proposals; Business plans; Presentations; Press releases; Memos; Email Newsletters; Collection letters; and, Sales materials. Arranged alphabetically and cross-referenced for easier use, the book presents clear examples of how to (and how not to) create winning materials every time. The authors' step-by-step instructions begin with an overview of the writing process, from preparation and research right through to final review and publication. Sample documents show you how your pieces should look and read, and close to 300 individual entries cover key points of grammar, style and spelling, and present strategies for writing more clearly, avoiding bias, eliminating cliches, and much more."

"Language is the medium of business. To be successful, we need to communicate effectively in writing. That's true whether we are providing instructions to our colleagues, communicating with our customers, or advising our direct reports. We must be able to deliver clear, accurate messages that inform, persuade and motivate. Unfortunately, people lapse into habits that interfere with their ability to communicate. "The Language of Success" shows readers how to avoid these mistakes, and to write lucid, concise, and accurate e-mails, letters, performance appraisals, and presentations.Now anyone can master the lost art of clear writing and: eliminate ambiguities, jargon and grandiose claims; master proper paragraph structure so the message doesn't get muddled; avoid wishy-washy or misleading terms like 'world class' or 'state of the art' write clear concise sentences that follow the 'first time right rule'; use e-mail professionally; and, efficiently create career-enhancing reports. Honest and authoritative, "The Language of Success" will gives readers practical techniques to help readers cut through the fluff, guff, geek, and hyperbole, write exceptional business documents, and get their message heard."