Ditemukan 3 dokumen yang sesuai dengan query
Rachmadi Agus Triono, author
Dalam proses penciptaan konsumsi brand tertentu, Komunikasi Pemasaran berperan dalam proses pembentukan awareness konsumen, pembujuk dan peniadaan fenomena post purchase dissonance dalam rangka membentuk afeksi, atau pembentuk longterm comprehension yang berpengaruh dalam proses pembelian ulang. Bagi brand yang telah dewasa, total penjualan yang diderivasikan dari proses pembelian ulang ini akan...
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2000
T9457
UI - Tesis (Membership) Universitas Indonesia Library
This book uses case studies to discuss consumer awareness of and education on sustainable fashion. It highlights how some textile brands have started using consumer awareness tags to educate consumers on the use of their products (e.g. which machine cycle and temperature they should use to wash their products, as...
Singapore: Springer Singapore, 2019
e20501498
eBooks Universitas Indonesia Library
This book discusses the connection between fast fashion brands and customer-centric sustainability. It highlights what consumers can do with fast fashion and the important aspects that need to be addressed to make fast fashion sustainable. Fast fashion is an inevitable element in today’s fashion business cycle and its adverse impacts...
Singapore: Springer Singapore, 2019
e20501593
eBooks Universitas Indonesia Library
