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Abstrak :
Penelitian ini bertujuan untuk meneliti hubungan antara kepercayaan dengan loyalitas. Sebelumnya, penelitian ini juga meneliti factor-faktor yang dianggap mempengaruhi kepercayaan itu sendiri. Dengan menggunakan studi kasus website dan aplikasi Zomato, penelitian ini menemukan bahwa ada hubungan yang signifikan secara positif antara kredibilitas sumber, dan kualitas informasi, dengan kepercayaan. Penelitian ini juga menemukan ada nya hubungan negative yang signifikan antara kemampuan serta pengalaman pengguna, dengan kepercayaan. Selanjutnya, saat kepercayaan tersebut di uji kepada dua dimensi dari brand loyalty, yaitu variabel word of mouth dan revisit intention, hasil penelitian ini membuktikan ada nya hubungan positif yang signifikan antara kepercayaan, dengan kedua dimensi tersebut. Sementara untuk uji hubungan antara kepuasan konsumen, dan kualitas website, memiliki pengaruh yang tidak signifikan dengan kepercayaan. ......This research investigates the connection between trust and brand loyalty. This research also look for factors that affects trust itself. With Zomato website and application as the object, this study found a significant connection in positive way between source credibility, and information quality, with trust. This research also found a positive significant connection between trust and the dimension of Brand Loyalty Word of mouth and Revisit Intention. However, this study also finds out the connection between User Experience and Proficiency, with trust have a negative significant bond. Lastly, the study finds there is no significant connection between user satisfaction and website quality, with trust.

Abstrak :
Tujuan penelitian ini adalah untuk mengetahui faktor yang menjadi anteseden kepercayaan sekaligus mengetahui pengaruh kepercayaan terhadap perilaku pengguna. Penelitian ini merupakan studi empiris mengenai prilaku pengguna layanan online restaurant search and discovery, Zomato. Metode penelitian yang digunakan pada penelitian ini yaitu metode kuantitatif dengan desain deskriptif. Hasil penelitian ini menyarankan bahwa source credibility, information quality, dan customer satisfaction perlu dikelola karena signifikan mempengaruhi perceived website trust Zomato. Website quality perlu memenuhi customer satisfaction sehingga dapat mempengaruhi perceived website trust. Perceived website trust mendorong pengguna menerapkan rekomendasi yang ada di website Zomato dan menyebarkan positif word of mouth ......The purpose of this study was to determine the factors that are antecedents of trust and its influence in user behavior. This research is an empirical study on user behavior of online service restaurant search and discovery, Zomato . This research uses quantitative methods with descriptive design. The results of this study suggest that the source of credibility, information quality, and customer satisfaction is important to be managed because it significantly affects the perceived website trust of Zomato. Website quality should fulfill customer satisfaction so that it can affect perceived website trust. Perceived website trust, encouraging users to adopt the recommendations in Zomato website and spread positive word of mouth

Abstrak :
ABSTRAK
Meningkatnya pengguna internet di Indonesia dalam hal pencarian informasi traveling secara online memicu pertumbuhan situs travel online yang juga disebut Consumer Generated Media (CGM). Tantangan situs CGM adalah membangun dan mempertahakan trust dari customer karena trust memiliki peran penting dalam hal menggunakan CGM. Dengan studi kasus Traveloka, responden penelitian ini adalah bagi yang pernah membaca ulasan hotel di situs Traveloka dalam kurun waktu 1 (satu) tahun terakhir. Data 291 responden diolah dan dianalisis melalui metode Structural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa dari faktor-faktor yang mempengaruhi perceived website trust memiliki pengaruh positif yaitu perceived source credibility, information quality, perceived website quality, customer satisfaction with previous experience, dan customer experience and proficiency, kecuali information quality. Namun, information quality berpengaruh positif terhadap perceived source credibility, perceived website quality, dan customer satisfaction with previous experience. Hasil penelitian juga menunjukkan bahwa perceived website trust berpengaruh positif terhadap recommendation adoption dan word of mouth.

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ABSTRACT
The increasing of Internet users in Indonesia in terms of search traveling information by online, increase the number of travel sites also known as Consumer Generated Media (CGM). A challenging task for websites CGM are building and maintaining trust because trust has an important role in terms of using CGM. With case study Traveloka, respondents in this study are who have read the hotel reviews in Traveloka site within the last one (1) year. Data from 291 users of Traveloka were processed and analyzed through Structural Equation Modeling (SEM). Findings show that all the factors affecting perceived website trust have a positive effect are perceived source credibility, information quality, perceived website quality, customer satisfaction with previous experience, and customer experience and proficiency, with the exception information quality. However, information quality have a positive effect towards perceived source credibility, perceived website quality, and customer satisfaction with previous experience. Findings also show that perceived website trust has a positive effect towards recommendation adoption and word of mouth.