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Hasil Pencarian

Ditemukan 1 dokumen yang sesuai dengan query
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Pratiwi Arizona, author
Customer profiling and market basket analysis using K-means algorithm and association rule mining: evidence from Indonesia E-commerce company = Profil pelanggan dan analisis keranjang belanja menggunakan algoritma K-means dan penggalian iuran asosiasi: Bukti dari perusahaan E-commerce Indonesia
Online customers segmentation could be a valuable research topic of marketing strategy. Previous literature mainly studied the differences between non-purchasers and purchasers, lacking further segmentation of online customers themselves. This thesis focuses on online customer segmentation based on a large volume of real transaction data in one of Indonesias e-commerce...
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
T53471
UI - Tesis Membership  Universitas Indonesia Library