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Abstrak :
ABSTRACT
ABC Hotel has existed as budget hotel for approximately 20 years, upheaval of tight competition in the budget hotels affect to ABC Hotel in the future. Today, ABC hotel is facing a lot of challenges to survive in the competition. Navigate the company to create more customer values is a road to competitiveness to survive within the industry. ABC Hotel can create more portfolios of competitive action conforms of its competitor to gather brand equity and loyalty. Those portfolio actions mixed with strategy pursuing value innovation. Value innovation can be reach by identifying guests? needs with new superior value for mass buyers and affordable price

Abstrak :
Bus listrik konversi merupakan sarana transportasi yang direncanakan menjadi pengganti bus kuning konvensional dan digunakan oleh sivitas akademika Universitas Indonesia, masih memiliki beberapa kekurangan khususnya aspek desain interior sehingga diperlukan suatu penelitian untuk mengatasi hal tersebut dikarenakan belum dapat mengakomodasi kaum prioritas dengan baik. Diperlukan adanya perbaikan pada desain interior bus sehingga penumpang merasakan kenyamanan dalam perjalanannya. Metode Concurrent Think Aloud CTA digunakan untuk menghasilkan beberapa permasalahan yang terjadi pada penumpang bus kuning dalam perjalanannya. Selain itu, penggunaan metode Potential Gain in Customer Value PGCV digunakan untuk mengetahui fitur atau fitur apa yang harus diperbaiki untuk memenuhi kepuasan penumpang. Penelitian ini menghasilkan rekomendasi perbaikan untuk desain pada bus listrik konversi sehingga dapat memenuhi kebutuhan penumpangnya, khususnya untuk penumpang prioritas. ......The converted electric bus is a transportation which is planned to be a substitute for conventional yellow buses and used by the academic community of the University of Indonesia, still has some shortcomings especially the aspect of interior design so that needed a research to overcome it because not yet able to accommodate the priority well. There is a need to improve the interior design of the bus so that passengers feel comfortable in their journey. Concurrent Think Aloud CTA method is used to generate some of the problems that occur in yellow bus passengers on their way. In addition, the use of Potential Gain in Customer Value PGCV method is used to determine which attributes or features should be improved to meet passenger satisfaction. This research produced an improvement recommendation for the design of the converted electric bus so as to meet passenger requirements, especially for priority passengers.