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Fauzan Muhammad Basalamah, author

Abstract. This research examines the implications of brand community of Honda Vario Club toward the words of mouth of Honda Vario. This research aimed to study the effect of brand community on the words of mouth in Honda Vario Club, and the dimensions of brand community which significantly influence the words of...

Spire Indonesia, 2010

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Artikel Jurnal  Universitas Indonesia Library

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