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Hasil Pencarian

Ditemukan 5 dokumen yang sesuai dengan query
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Gutsche, Robert E., Jr., 1980-
"Geographies of Journalism connects theoretical and practical discussions of the role of geotechnologies, social media, and boots-on-the-ground journalism in a digital age to underline the complications and challenges that place-making in the press brings to institutions and ideologies. By introducing and applying approaches to geography, cultural resistance, and power as it relates to discussions of space and place, this book takes a critical look at how online news media shapes perceptions of locales. Through verisimilitude, storytelling methods, and journalistic evidence shaped by sources and news processes, the press play a critical role in how audiences shape interpretations of social conditions "here" and "there", and place responsibility for socio-political issues that appear in everyday life. Issues of proximity, place, territory, news myth, placemaking, and power align in this book of innovative and new assessments of journalism in the digital age. This is a valuable resource for scholars across the fields of human geography, journalism, and mass media."
London: Routledge, 2019
070.433 GUT g
Buku Teks SO  Universitas Indonesia Library
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Andika Wahyu Widyantoro
"Dewasa ini, jurnalisme sebagai sebuah industri dan profesi menghadapi tantangan terberatnya yakni turbulensi dan perubahan yang terus meningkat seperti menurunnya jumlah pendapatan dan pembaca, serta perubahan perilaku pembaca seiring meningkatnya penggunaan telepon pintar untuk mengakses dan mendistribusikan berita yang merusak model bisnis tradisional. Tesis ini menyoroti model bisnis yang diterapkan di digital news startup yang kini menjadi fenomena global dan bagaimana digital news startup menjadi model bisnis baru di industri media. Penelitian ini termasuk dalam paradigma post-positivistik dengan pendekatan kualitatif dan metode/strategi penelitian menggunakan studi kasus. Hasil penelitian menunjukkan digital news startup tidak mengubah seluruh logika model bisnis, tapi berkonsentrasi dan beradaptasi pada elemen-elemen tertentu. Sebagai sebuah digital news startup, dalam dalam aspek pendanaan, kumparan termasuk dalam kategori venture-backed for-profit, sementara pada aspek bentuk dan penyajiannya, kumparan menciptakan bentuk baru yakni perpaduan antara original-content generators dan platforms. Selanjutnya berdasarkan tipologi model bisnis media, kumparan merupakan perpaduan antara content oriented, context oriented, dan connection oriented.

Today, journalism as an industry and profession faces its toughest challenges, turbulence and ever-changing changes such as decreasing amounts of funds and readers, and changing readers behavior who use smartphones to access, consume, and shared the news that changes traditional business models. This thesis focus on a business model that is applied to digital news startups which are now a global phenomenon and how digital news startups are becoming new business models in the media industry. This research is included in the post-positivistic paradigm with qualitative methods and research methods using case studies. The results show that digital news startups do not change the entire business model, but rather organize and decide to strengthen on certain elements. As a digital news startup, in the aspect of funding, kumparan is included in the venture-backed for-profit category, while in the form and presentation aspects, kumparan creates a new form of integration between original-content generators and platforms. Furthermore, based on the typology of the media business model, kumparan is a combination of content oriented, context oriented, and connection oriented."
Jakarta: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2020
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UI - Tesis Membership  Universitas Indonesia Library
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Jane Louise Ahlstrand
"Women in politics invariably attract heightened levels of attention due to their marked difference to the masculine political norm. With the rise of social media and online news, political women can achieve visibility, but also experience even more intense scrutiny. Former first lady, Ani Yudhoyono became an iconic figure in the lead up to the 2014 Indonesian presidential election, through her association with her husband’s flailing presidency, and as a high-profile political woman involved in social media blunders. Using critical discourse analysis, specifically social actor analysis, this paper examines the discursive strategies engaged by the mainstream Indonesian online news media to malign Ani Yudhoyono, and draw a wedge between her and the Indonesian public, which in turn undermined her husband’s presidency. The analysis highlights the role of online news media discourse in shaping power relations and ideological groupings, as well as the role of first lady as a target of political contestation."
Depok: Fakultas Ilmu Pengetahuan dan Budaya Universitas Indonesia, 2023
909 UI-WACANA 24:1 (2023)
Artikel Jurnal  Universitas Indonesia Library
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Fabiana Alam Andarini
"Saat ini industri media berkembang ke arah digital seiring dengan kemajuan teknologi dan meningkatnya pengguna internet. Kemajuan ini memberikan dampak terciptanya konvergensi media yang turut mempengaruhi industri pertelevisian Indonesia. Sehingga membuat para pelaku bisnis televisi memutar otak untuk memikirkan ide-ide kreatif ke penyiaran digital dan memasuki industri media digital. Industri media digital dinilai memiliki masa depan yang positif dan peluang bisnis yang menjanjikan, sehingga memicu banyaknya pelaku media yang melahirkan media-media digital baru dengan sepenuhnya diakses menggunakan internet atau streaming. Hal tersebut berjalan beriringan dengan melonjaknya pengguna media sosial karena penggunaan internet yang semakin fleksibel, orang-orang semakin nyaman berkomunikasi dan mencari informasi melalui media sosial. Karena itu penyampaian informasi yang dilakukan media digital tidak hanya di kanal resmi mereka saja, namun juga di media sosial yang mereka miliki. Hal ini bisa menjadi strategi yang tepat dalam membangun eksistensi mereka. Penelitian ini bertujuan untuk melihat strategi brand positioning yang dilakukan SEA Today dalam membangun brand positioning mereka melalui konten media sosial khususnya Instagram. Penelitian ini menggunakan metode pendekatan kualitatif dengan menghasilkan data deskriptif yang berupa ucapan dan tulisan. Data dikumpulkan melalui wawancara mendalam, observasi serta dokumentasi. XDengan menerapkan konsep brand positioning dari Kotler dan Armstrong SEA Today dinilai mampu membangun brand positioning mereka berdasakan atribut dan manfaat, kualitas dan harga, kegunaan dan pengguna serta kompetitor. Kemudian berdasarkan delapan prosedur strategi brand positioning yang diungkapkan oleh Kotler dan Keller, strategi brand positioning melalui konten media sosial Instagram tidak dapat mendefinisikan kedelapan prosedur, namun dapat disimpulkan melalui konten media sosial Instagram SEA Today dapat memposisikan diri mereka sebagai news and lifestyle channel melalui variasi konten mereka.

Currently the media industry is developing in a digital direction along with technological advances and increasing internet users. This progress has had the impact of creating media convergence which has also influenced the Indonesian television industry. So that makes television business people rack their brains to think of creative ideas for digital broadcasting and entering the digital media industry. The digital media industry is considered to have a positive future and promising business opportunities, thus triggering many media players to create new digital media that are fully accessible using the internet or streaming. This goes hand in hand with the soaring social media users due to the increasingly flexible use of the internet, people are increasingly comfortable communicating and seeking information through social media. Therefore, the delivery of information by digital media not only on their official channels, but also on their social media can be the right strategy in building their existence. This study aims to look at the brand positioning strategy carried out by SEA Today in building their brand positioning strategy through social media content, especially Instagram. This study uses a qualitative approach to produce descriptive data in the form of speech and writing. Data was collected through in-depth interviews, observation and documentation. By applying the brand positioning concept from Kotler and Armstrong, SEA Today is considered able to build their brand positioning strategy based on attributes and benefits, quality and price, usability and users and competitors. Then based on the eight brand positioning procedures revealed by Kotler and Keller, the brand positioning strategy through Instagram social media content cannot define the eight procedures, but it can be concluded that through Instagram social media content SEA Today can position themselves as a news and lifestyle channel through their variety of content."
Jakarta: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
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UI - Tesis Membership  Universitas Indonesia Library
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Giannisa Umara
"Era digital memberikan kemudahan dalam mengakses informasi dengan adanya platform berita dan koran elektronik. Namun, menarik pelanggan berbayar untuk koran elektronik masih menjadi tantangan bagi perusahaan media. Tujuan dari penelitian ini adalah untuk meneliti faktor-faktor yang mempengaruhi kepuasan pelanggan (customer satisfaction) dan langganan berbayar terhadap koran elektronik (digital newspaper paid subscription). Penelitian ini menggunakan metode PLS-SEM untuk meneliti dan menganalisis dampak kualitas dan layanan situs koran elektronik terhadap customer satisfaction dan digital newspaper paid subscription. Data dikumpulkan melalui penyebaran kuesioner secara online kepada 212 responden yang sedang aktif melakukan langganan berbayar terhadap koran elektronik di Indonesia. Hasil penelitian ini menunjukkan bahwa harga, layanan peiode langganan yang fleksibel, kenyamanan akses situs, kualitas berita, dan komitmen, memberikan pengaruh positif terhadap customer satisfaction, dan customer satisfaction berpengaruh positif terhadap digital newspaper paid subscription. Temuan ini menekankan pentingnya harga, layanan periode langganan yang fleksibel, kenyamanan akses situs, kualitas berita, komitmen, kepuasan pelanggan, dan peran mereka dalam mendorong langganan berbayar untuk koran elektronik. Penelitian ini berkontribusi pada literatur yang ada tentang langganan koran elektronik dengan mengeksplorasi faktor-faktor yang mempengaruhi kepuasan pelanggan. Penelitian ini dapat memberikan implikasi kepada perusahaan koran elektronik untuk menyusun strategi dalam menyediakan layanannya, agar dapat meningkatkan pelanggan berbayar dan mempertahankan posisi kompetitifnya.

The digital era has revolutionized access to information through digital news platforms, but attracting paid subscribers for digital newspaper remains a challenge for the media industry. The purpose of this study is to investigate the factors that influence customer satisfaction toward digital news platform and, subsequently, on digital newspaper paid subscription. The research employed a quantitative approach and PLS-SEM to investigate the impact of news site quality on consumer satisfaction and paid subscription. The data were collected through online questionnaires from 212 individuals who actively pays for subscription to a digital newspaper in Indonesia. The results of this study indicate that price point, flexible service, convenience, news quality, and commitment have a positive influence on customer satisfaction, and customer satisfaction positively affects customer loyalty towards digital newspaper paid subscription. These findings emphasize the importance of price, flexible service, convenience, news quality, commitment, customer satisfaction and their role in cultivating paid subscriptions towards digital newspaper. This study contributes to the existing literature on digital newspaper subscription by exploring the factors influencing consumer satisfaction. The findings provide implications for digital newspaper companies to formulate strategies and policies in delivering their services, in order to increase paid subscribers and maintain their competitive position."
Jakarta: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024
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UI - Tesis Membership  Universitas Indonesia Library