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"This book will walk you through every step needed to maximize your marketing and advertising power. Everything related to the platforms are covered in detail, account setup, campaign creation, reporting, optimization, analytics, ad creation, mobile advertising, and much more. Learn to take full advantage of all of the marketing options available through AdWords, including :- Geo-targeting, distribution, and placement of ads- Advanced account management and budget strategies- Keywords, metrics, and ROI management- Tools such as keywords editor, website optimizer, and conversion optimizer- Mobile marketing implementations and strategies- Working with the various APIs available for developers"

"ABSTRAKKeyword adalah salah satu cara yang saat ini menjadi tren dalam kegiatan digital marketing dalam media Instagram yang dilakukan oleh para online shop. Pilihan kata atau keyword yang mereka gunakan adalah nama akun Instagram yang memiliki banyak followers yaitu akun @dagelan. Dagelan adalah sebuah akun Instagram yang menyajikan humor di dalamnya serta diklaim sebagai akun yang memiliki jumlah followers terbanyak di Indonesia sehingga dianggap efektif jika digunakan sebagai kata kunci untuk menarik konsumen. Banyak online shop menggunakan kata dagelan dalam profile Instagram mereka dan dan ketika seseorang mencari akun @dagelan dalam kolom search di Instagram, online shop tersebut akan ikut muncul. Ini merupakan sebuah cara baru dalam dunia digital marketing dengan media Instagram. Sebenarnya cara ini merupakan pengaplikasian teori komunikasi intrapersonal dan digunakan juga oleh mesin pencari Google dengan nama Google AdWords. Namun, Instagram memiliki cara yang lebih sederhana dan sangat mudah jika di bandingkan dengan Google AdWords.

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ABSTRACT

Keyword are one of the ways that is currently the trend in digital marketing activities in the media, especially Instagram by the online shop. Choice of words or keyword that they use is the Instagram account name that has a lot of followers that dagelan account. Dagelan is an Instagram account that presents the humor in it and claimed to be an account that has the largest number of followers in Indonesia so it is considered effective if used as keyword to attract consumers. Many online shops use the word of dagelan in their Instagram profile and and when someone is looking for @dagelan in the search field on Instargam, the online shop will also appear.This is a new way in the world of digital media marketing with Instagram. Actually it is an application of intrapersonal communication theory and is used also by the Google search engine as Google AdWords. However, Instagram has a more simple way and very easy when compared with Google AdWords."