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"pada tanggal 18 desember 2009 umat islam diseluruh dunia dengan penuh suka cita menyongsong datangnya tahun baru atau juga disebut tahun hijriyah ke 1431. sebab, perhitungannya didasarkan pada peristiwa hijrah nabi ke madinnah. sesuai kalender qamariyah, awal tahun jatuh pada bulan muharram. meskipun secara fisik peristiwa hijrah hanya dialami nabi dan para sahabat di masa lalu, namun umat islam tetap dapat melakukan hijrah spiritual melalui upaya refleksi dan implementasi nilai-nilai hijrah dalam kehidupan sekarang."

"Pergeseran hijrah menjadi sebuah tren menjadikannya tidak lagi dimaknai sebagai sesuatu yangreligius, melainkan sebagai objek komoditas yang diikuti oleh maraknya konsumsi terhadapnya. MenurutBaudrillard, komoditas bukan hanya objek yang di dalamnya terdapat nilai guna untuk pertukaran, melainkansebagai komoditas tanda. Hal tersebut menandakan bahwa adanya kedok agama yang digunakan sebagai tandauntuk membuat seseorang mengonsumsi. Tanda-tanda tersebut yang membuat seseorang memberikandiferensiasi terhadap orang lain dan untuk mencapai status sosial tertentu. Selain itu, peran dari media massaseperti media sosial dan iklan yang meggunakan tubuh sebaga objek menjadi salah satu penunjang untukmewujudkan masyarakat yang konsumtif tersebut. Dalam melakukan penelitian, penulis menggunakan metodeteori kritis yang berusaha menembus realitas sosial sebagai fakta sosiologis untuk menemukan kondisi yangmelampaui data empiris. Data-data empiris tersebut didapat dari cara meneliti mengenai tren hijrah tersebutmelalui media sosial, berita, dan beberapa penelitian terdahulu serta dalam penelitian ini penulis mencobamelihat kondisi dibalik fenomena tren hijrah tersebut. Penelitian ini membuktikan bahwa di dalam tren hijrahini, tanda yang berkedok agama tersebutlah yang menjadikan konsumen membuat diferensiasi antara dirinyadengan orang lain dan juga untuk mencapai status sosial tertentu.

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The shift of hijrah to become a trend mean that it does not interpreted as religious practice anymore,

but as an object for commodity that being support by huge demand for its consumption. According to

Baudrillard, commodity is not only an object that has function-value inside of it, however as a commodity of

sign. This indicates the religious' veil used as a sign to become ones consumption. These sign cause a person

give differentiation toward the others and to reach certain social status. Moreover, the role of mass media, such

as social media and advertising that used body as an object to become one of its pillar for realizing this

consumptive society. In conducting the research, I use Critical Theory as my method to penetrate social reality

as sociological fact to find condition beyond the empirical data. These empirical data is obtained by way of research about hijrah as a trend through social media, news, and few previous researchs and in this study, I try to

look for the condition behind these phenomenon of hijrah as a trend. This research shows thst in hijrah trend,

sign that veiled behind religio. Is the cause of consumers act to differentiate certain social status between

oneself and the others"

"Scholars of Indonesian politics and Islam use the phrase ‘conservative turn’ to explain the increasing religious influence in contemporary Indonesia’s social, political, and cultural life. Although their literature provides insightful explanations about this trend, scholars fail to include subcultural Muslim youths in their analyses. The term ‘subcultural youths’ in this context refers to a diffuse network of young people that share distinctive identities, ideas, and cultural practices associated with underground music subcultures (such as punk, hardcore, hip-hop, metal, and ska) as a way to deal with a sense of marginalisation and/or to oppose mainstream society. In Indonesia in the 1990s, these youths were mostly secular, pluralist, and politically progressive and leftist. Their community welcomed all people from any social background, and religion was considered a personal matter. The social, political, and economic conditions following the fall of the New Order regime (1966-1998) changed the nature of this community. Some of its participants shifted ideologically and organisationally to Islamic conservatism and right-wing Islamism, marked by their support of and involvement in various movements such as the Islamic underground movement and the hijrah movement. This paper attempts to fill a gap within the existing literature on the conservative turn of subcultural youths in Indonesia by introducing the most recent subcultural theory as an analytical framework that can be used to explain the ideological and organisational shift. Studying the conservative turn of subcultural Muslim youths from a perspective that emphasises critical political economy allows this paper to present new insights against conventional wisdom and purely culturalist readings of the conservative turn in Indonesia."

"Maraknya femonena hijrah di kalangan para selebriti di Indonesia dewasa ini memberikan pengaruh yang kuat kepada masyarakat untuk meningkatkan pemahaman agama Islam, salah satunya transaksi jual beli emas yang sesuai dengan ketentuan syariah. Semakin maraknya fenomena tersebut membuat lembaga jual beli emas berbasis syariah dapat menerapkan strategi pemasaran influencer baru yang menyasar kepada kalangan muslim. Penelitian ini bertujuan untuk menganalisis bagaimana pengaruh fenomena hijrah di kalangan para selebriti terhadap niat masyarakat untuk melakukan transaksi jual beli emas sesuai syariah di lembaga jual beli emas berbasis syariah dengan fokus fisik emas berupa emas batangan. Penelitian ini melibatkan 175 responden dan dianalisis menggunakan metode PLS-SEM dengan model penelitian yang mengadopsi Theory of Planned Behavior (TPB) serta hasil teoretis dari literatur sebelumnya yang berkaitan dengan pemasaran influencer yang mempengaruhi intensi. Hasil penelitian menemukan bahwa trust, perceived expertise, dan perceived congruence dapat memberikan pengaruh terhadap transaction intention secara langsung maupun tidak langsung, yaitu melalui attitude toward the celebrity dan brand attitude.

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The rise of the hijrah phenomenon among celebrities in Indonesia today gives a strong influence on society to increase understanding of Islam, one of which is gold transactions in accordance with sharia principles. The increase of this phenomenon has made sharia-based gold buying and selling institutions able to implement a new influencer marketing strategy that targeting Muslims. This study aims to analyze how the influence of the hijrah phenomenon among celebrities on consumer intention to carry out sharia-compliant gold transactions at sharia-based gold institutions with gold bullion as the focused form of gold. This study involved 175 respondents and was analyzed using the PLS-SEM method with a research model that adopted the Theory of Planned Behavior (TPB) as well as theoretical results from previous literature related to the influencer marketing that affects intention. The results of the study found that trust, perceived expertise, and perceived congruence can influence transaction intentions directly or indirectly, which is through attitudes toward the celebrity and brand attitude."