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"Penelitian ini bertujuan untuk mengetahui pengaruh dua bentuk consumer participation, yaitu consumer-consumer interaction dan consumer-brand interaction terhadap consumer brand engagement (cognitive engagement, emotional engagement, dan behavioral engagement). Serta pengaruh mediasi consumer satisfaction dalam mendorong pengaruh consumer brand engagement terhadap brand loyalty (positive eWOM, ongoing search, dan repurchase intention) dalam konteks merek kecantikan lokal Indonesia. Penelitian ini menggunakan survei yang disebarkan secara daring pada 328 responden berusia 18-34 tahun yang pernah membeli dan membuka media sosial merek kecantikan lokal. Data yang terkumpul kemudian diolah menggunakan metode structural equation modeling (SEM). Hasil penelitian ini menunjukan bahwa consumer-consumer interaction dan consumer-brand interaction berpengaruh secara positif pada cognitive engagement, emotional engagement, dan behavioral engagement. Dapat diketahui bahwa consumer satisfaction memediasi pengaruh cognitive engagement, emotional engagement, dan behavioral engagement terhadap positive eWOM, ongoing search behavior, dan repurchase intention. Penelitian ini juga memberikan implikasi bagi pemasar untuk mengelola partisipasi konsumen di media sosial.

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This study aims to determine the effect of two forms of consumer participation, namely consumer-consumer interaction and consumer-brand interaction on consumer brand engagement (cognitive engagement, emotional engagement, and behavioral engagement). As well as the mediating effect of consumer satisfaction in encouraging the influence of consumer brand engagement on brand loyalty (positive eWOM, ongoing search behavior, and repurchase intention) in the context of Indonesian local beauty brands. This study uses a survey distributed online to 328 respondents aged 18-34 years who had purchased and opened the social media of a local beauty brand. The data collected was then processed using the structural equation modeling (SEM) method. The results of this study indicate that consumer-consumer interactions and consumer-brand interactions have a positive effect on cognitive engagement, emotional engagement, and behavioral engagement. It can be seen that consumer satisfaction mediates the effect of cognitive engagement, emotional engagement, and behavioral engagement on positive eWOM, ongoing search behavior, and repurchase intention. This study also provides meaningful implications for marketers to manage consumer participation on social media."

"Pembelajaran daring merupakan hal umum dalam pendidikan di perguruan tinggi. Namun, faktor-faktor seperti regulasi diri (SRL) dan kelompok (CoRL) yang rendah dapat mempengaruhi keterlibatan kognitif dan motivasi pemelajar dalam kegiatan belajar daring. Dukungan eksternal berupa instruksional scaffolding (perancah) dalam domain metakognitif dan motivasi berperan penting dalam pembelajaran daring di tingkat perguruan tinggi. Solusi yang ditawarkan penelitian ini adalah agen pedagogis. Agen pedagogis dengan strategi pembelajaran perancah berpotensi meningkatkan hasil pembelajaran. Penelitian dilakukan menggunakan kerangka mixed-methods sekuensial eksplanatori. Partisipan penelitian ini merupakan pemelajar semester dua mata kuliah Design Thinking yang diselengarakan secara daring. Hasil pengujian menunjukkan, agen pedagogis memberikan peningkatan yang signifikan dengan pengaruh sedang terhadap keterampilan SRL dan CoRL. Hasil tersebut didukung dengan data LMS. Pemelajar merasa terbantu dengan kehadiran agen pedagogis. Mereka menilai kehadiran agen pedagogis memberikan petunjuk yang jelas, mendorong mempelajari kembali materi dan mengevaluasi jawaban, serta mendorong pemelajar terlibat dalam diskusi dan menghargai pendapat orang lain. Dapat disimpulkan bahwa penggunaan integrasi perancah metakognitif dan motivasi melalui agen pedagogis, menumbuhkan keterlibatan kognitif dan mengelola motivasi pemelajar. Agen pedagogis memainkan peran kunci dalam menyediakan bantuan untuk meningkatkan SRL dan CoRL pemelajar. Peningkatan SRL dan CoRL pemelajar mendorong keterlibatan kognitif dan motivasi, yang menghasilkan pemahaman yang lebih baik.

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Online learning is common in higher education. However, low self-regulation (SRL) and co-regulation (CoRL) can affect learners' cognitive engagement and motivation in online learning activities. Instructional scaffolding in the metacognitive and motivational domains plays an essential role in online learning at the higher education level. This research offers a pedagogical agent as a solution. Pedagogical agents with scaffolding strategies have the potential to improve learning outcomes. The study was conducted using an explanatory sequential mixed-methods. The participants are second-semester students of the Design Thinking course, which is held online. The results showed that the pedagogical agent significantly increased with a moderate effect on SRL and CoRL skills. LMS data support these results. Learners feel helped by the pedagogical agent's presence. They assessed that the pedagogical agent provided clear instructions, encouraged reviewing the material and evaluating answers, and encouraged learners to engage in discussion and respect the other's opinions. This study showed that metacognitive and motivational scaffolding integration through pedagogical agents fosters cognitive engagement and manages learner motivation. Pedagogical agents play a crucial role in assisting to improve learners' SRL and CoRL. An increase in the learner's SRL and CoRL promotes cognitive engagement and motivation, which results in better understanding."