Ditemukan 1 dokumen yang sesuai dengan query
Adi Zakaria Afiff, examiner
For years marketing concept as the basic philosophy in marketing has been widely accepted by many marketing and business practioners. However, in 2003, the well known marketing scholar Philip Kotler introduced a new philosophy of marketing in his famous marketing management textbook. This article then try to trace the history...
2006
MUIN-XXXV-1-Jan2006-3
Artikel Jurnal Universitas Indonesia Library
