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"Humans perceive their body posture, size, and position in space even when they do not look at their body. The ability to perceive the body correctly is essential to move accurately in space. The purpose of this review is to introduce the reader to the latest views on the role of peripheral afferent signals in the generation and alteration of perception of the body. First, the contribution of proprioceptive and cutaneous signals to perception of the body is introduced. Common methods to investigate these signals are muscle vibration, skin stretch, or electrical stimulation. These methods provide evidence that the perception of the body is flexible. Second, effects of multisensory integration on perception of the body are described. The combination of visual, tactile, proprioceptive, and auditory signals alter the perception of the body, suggesting that multiple sensory signals contribute to perception of the body. Third, the distortion of perception of the body after the loss of sensory signals is reviewed. Anesthesia or amputation of limbs, as well as experimentally-induced disintegration of sensory signals drastically alter the perception of the body. Fourth, neural mechanisms underlying the generation, or alteration, of perception of the body is described. The premotor and parietal cortices play a key role in perception of the body, as they are involved in multisensory integration. In the final section of the review, implications of the ways sensory information shapes perception of our body are discussed for athletic performance."

"Effective behaviors optimized for various situations are enabled by various sensory information. Flow does the brain deal simultaneously with information from different sensory systems? Investigation of multisensory processing began from neuroanatomical and neurophys iological studies at the level of single neurons. Accumulation of knowledge concerning neurons and progress in recording techniques of human brain activity have led to a massive expansion in recent neuroscientific studies using various combinations of brain activity recording and cognitive tasks. In this paper, we briefly review recent neuroscientific studies related to multisensory convergence and interaction, focusing on electrophysiological and imaging studies in humans."

"Makalah ini mengeksplorasi dampak Augmented Reality (AR) terhadap pengalaman pelanggan digital, khususnya dalam konteks perkembangan e-commerce dan integrasi teknologi ke dalam kehidupan sehari-hari, yang dipercepat oleh pandemi COVID-19. Berfokus pada industri kacamata sebagai studi kasus, makalah ini menyelidiki bagaimana AR meningkatkan pengalaman pelanggan melalui fitur "try-on" virtual, yang memungkinkan konsumen untuk bereksperimen dengan produk secara virtual di manapun dan kapanpun. Studi ini sangat relevan bagi generasi milenial, yang terkenal karena daya belinya yang besar dan kecakapan teknologinya. Penelitian ini menggabungkan temuan sekunder dan primer, menyoroti pertumbuhan eksponensial AR dan integrasinya ke dalam kebiasaan belanja konsumen. Laporan ini mengkaji peran AR dalam memenuhi ekspektasi konsumen yang semakin meningkat akan pengalaman berbelanja yang imersif, nyaman, dan menghibur, serta mengatasi kesenjangan dalam rangsangan sensorik yang secara inheren dihadirkan oleh e-commerce. Makalah ini menggunakan model Stimulus-Organism-Response dari Mehrabian dan Russell untuk menganalisis dampak AR terhadap perilaku konsumen, menekankan pentingnya fitur AR seperti telepresence, keinformatifan, dan interaktivitas dalam meningkatkan nilai hedonis dan utilitarian pengalaman pelanggan. Temuan dalam studi kasus ini menunjukkan bahwa meskipun AR tidak dapat mereplikasi pengalaman multisensori yang penuh dari belanja secara fisik, kontribusinya terhadap keterlibatan konsumen dan pemahaman produk secara signifikan memengaruhi niat konsumsi dan kepuasan secara keseluruhan. Makalah ini diakhiri dengan rekomendasi pemasaran strategis untuk penerapan AR di ritel online, menekankan potensinya dalam periklanan dan perlunya integrasi multisensor lebih lanjut untuk meningkatkan pengalaman belanja digital. Studi ini berkontribusi untuk memahami peran penting AR dalam membentuk perilaku konsumen di masa depan dan lanskap perdagangan digital yang terus berkembang.

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This paper explores the impact of Augmented Reality (AR) on digital customer experience, particularly in the context of the surge in e-commerce and technological integration into daily life, accelerated by the COVID-19 pandemic. Focusing on the eyewear industry as a case study, the paper delves into how AR enhances customer experience through virtual "try-on" features, enabling consumers to experiment with products virtually anywhere at any time. This study is particularly relevant to millennials, noted for their significant purchasing power and technological savviness. The research combines secondary and primary findings, highlighting the exponential growth in AR and its integration into consumer shopping habits. It examines AR's role in meeting consumers' growing expectations for immersive, convenient, and entertaining shopping experiences, addressing the gap in sensory stimuli that e-commerce inherently presents. The paper employs Mehrabian and Russell's Stimulus-Organism-Response model to analyze AR's impact on consumer behavior, emphasizing the importance of AR features like telepresence, informativeness, and interactivity in enhancing both the hedonic and utilitarian value of customer experiences. The findings suggest that while AR cannot replicate the full multisensory experience of physical shopping, its contribution to consumer engagement and product understanding significantly influences consumption intentions and overall satisfaction. The paper concludes with strategic marketing recommendations for implementing AR in online retail, emphasizing its potential in advertising and the need for further multisensory integration to enhance the digital shopping experience. This study contributes to understanding the pivotal role of AR in shaping future consumer behaviors and the evolving landscape of digital commerce."