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Hasil Pencarian

Ditemukan 3 dokumen yang sesuai dengan query
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Mark, Margaret, author
The hero and the outlaw: building extraordinary brands through the power of archetypes
New york : McGraw-Hill , 2001
658.827 MAR h
Buku Teks  Universitas Indonesia Library
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Rhadinal Fahmi, author
Pengaruh Brand Name, Product Involvement dan Consumer Ethnocentrism terhadap Purchase Intention pada Strategi Penamaan Merek = The Effect of Brand Name, Product Involvement and Consumer Ethnocentrism towards Purchase Intention on Brand Naming Strategy
ABSTRAK
Tesis ini bertujuan untuk membahas pengaruh brand name, product involvement, dan consumer ethnocentrism terhadap purchase intention. Penelitian ini menggunakan penelitian eksperimen dengan factorial design 2 (brand name: local vs foreign name) x2 (product involvement: low vs high involvement) x2 (consumer ethnocentrism: low vs high ethnocentrism). Hasil penelitian menunjukan bahwa foreign...
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
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UI - Tesis Membership  Universitas Indonesia Library
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Wheeler, Alina, author
Designing brand identity
Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals, process basics, and case studies.Over 100 branding subjects, checklists, tools, and diagrams.50 case studies that describe goals, process, strategy, solution, and result...
Hoboken: Wiley, 2006
658.827 Whe d
Buku Teks  Universitas Indonesia Library