Ditemukan 1 dokumen yang sesuai dengan query
Adi Zakaria Afiff, examiner
There is still very little study on the impact of brand extension toward its parent brand. In general, if the brand extension is successful, positive impact is perceived to occur toward the parent brand. But what happens on the other way around, if a brand extension fails in the market...
2006
MUIN-XXXV-12-Des2006-9
Artikel Jurnal Universitas Indonesia Library
