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Ditemukan 2 dokumen yang sesuai dengan query
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Theresa Victory Gloria, author
Effects of Externalities and Flow on Perceived Usefulness, Satisfaction, and Loyalty in Mobile Instant Messaging Promotion
At its introduction, instant messaging (IM) was predicted to facilitate communication between businesses and customers. Growing numbers of smartphones coupled with internet penetration then led to the development of mobile instant messaging (MIM). Some MIM provides a feature for businesses to communicate to customers, which enables businesses to send promotions...
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2016
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Artikel Jurnal  Universitas Indonesia Library
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Nancy Gloria Miranda, author
Peran dari eksternalitas jaringan dan karakteristik innovasi dalam pengadopsian online bank jenius: memoderasi kecemasan teknologi = The role of network externalities and innovation characteristics in adoption of jenius online bank: moderating technological anxiety
ABSTRAK
Tulisan ini bermaksud untuk mempelajari dan menganalisis peran Eksternalitas Jaringan, Karakteristik Inovasi, dan Kecemasan Teknologi pada suatu bentuk model bisnis keuangan yang baru. Inovasi-inovasi Digital telah mengubah banyak aspek kehidupan manusia modern. Banyak model bisnis mengintegrasikan bisnis mereka ke bentuk online atau virtual di bagian depan bisnis mereka, termasuk perbankan....
2018
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UI - Skripsi (Membership)  Universitas Indonesia Library