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Ditemukan 2 dokumen yang sesuai dengan query

Ria Villafasari

Pengaruh overall image of destination dan perceived value pada behavioral intention wisatawan studi anggota komunitas diving di Jakarta yang pernah mengunjungi Taman Laut Nasional Bunaken pada tahun 2011-2013 = The influence of overall image of destination and perceived value toward tourists behavioral intention study on members of diving club in Jakarta whom visiting Taman Laut Nasional Bunaken in 2011-2013

"ABSTRACT

Tesis ini membahas mengenai pengaruh overall image of destination dan

perceived value pada behavioral intention wisatawan. Penelitian ini merupakan

penelitian kuantitatif dengan desain eksplanatori. Responden adalah anggota

anggota komunitas menyelam di Jakarta yang pernah mengunjungi Taman Laut

Nasional Bunaken pada tahun 2011 hingga 2013 sejumlah 169 orang. Metode

analisa dilakukan dengan analisa statistik deskripti dan analisa jalur (path

analysis) untuk membuktikan hipotesis dalam penelitian ini. Hasil penelitian

menunjukkan bahwa overall image of destination dan perceived value secara

signifikan mempengaruhi behavior intention wisatawan; overall image of

destination secara signifikan mempengaruhi perceived value wisatawan dan

untuk mendapat pengaruh yang lebih baik pada behavior intention, sebaiknya

digunakan model pada penelitian ini.

ABSTRACT

This thesis discusses about the influence of overall image of destination and

perceived value toward tourists' behavioral intention. This research use

quantitative explanatory design. Respondents are 169 man and woman members

of diving club in Jakarta whom visiting Taman Laut Nasional Bunaken in 2011-

2013. This thesis used descriptive statistical analysis and path analysis to prove

hypothesis in this research. The finding results of this study show that overall

image of destination and perceived value have significant impact toward tourists'

behavior intention; overall image of destination has significant impact toward

tourists' perceived value; and to get a better influence on behavior intention, both

first and second path should be used."

2014

T41839

UI - Tesis Membership Universitas Indonesia Library

Simangunsong, Gorby

Roles of ambient conditions in building hotel guests loyalty the effects of hotel ambience on the formation of overall image customer satisfaction and loyalty intentions

"[This research was intended to examine the critical role of ambient-condition factors in the formation of overall image, customer satisfaction, and loyalty intentions. The

results of the research was taken from a sample of 156 luxury hotel customers in Jakarta to demonstrate the influence ambience conditions factors have on the

formation of overall image, customer satisfaction and loyalty intentions. Odor/Aroma was found to be the most significant ambience factor which affected overall image while on the other end of the spectrum, Air Quality showed to be insignificant. Regarding Customer Satisfaction, Noise/Sound level was the most significant with Music factor being second with mere differences. Air Quality was

again found to be insignificant in influencing Customer Satisfaction. Furthermore, Overall Image and Customer Satisfaction was found to positively influence customers’ Loyalty Intentions in the hotel industry.

.Penelitian ini bertujuan untuk menguji peran penting dari faktor ambient-conditions dalam pembentukan overall image, customer satisfaction dan loyalty intentions. Hasil penelitian ini terambil dari 156 sampel pelanggan hotel di Jakarta untuk menunjukkan pengaruh ambient-conditions terhadap pembentukan overall image, customer satisfaction dan loyalty intentions. Bau /Aroma ditemukan menjadi faktor suasana paling signifikan yang mempengaruhi citra keseluruhan. Di sisi lain, Kualitas Udara menunjukkan bahwa factor terebut tidak signifikan. Mengenai customer satisfaction, Tingkat Kebisingan dan Musik adalah faktor-faktor yang sangat signifikan. Kualitas udara ditemukan lagi tidak menjadi factor yang signifikan dalam mempengaruhi customer satisfaction. Selanjutnya, ditemukan bahwa Overll Image dan Cucstomer Satisfaction menjadi predictor yang positif terhadap kedua Loyalty Intentions di dalam industri perhotelan., This research was intended to examine the critical role of ambient-condition factors
in the formation of overall image, customer satisfaction, and loyalty intentions. The
results of the research was taken from a sample of 156 luxury hotel customers in
Jakarta to demonstrate the influence ambience conditions factors have on the
formation of overall image, customer satisfaction and loyalty intentions.
Odor/Aroma was found to be the most significant ambience factor which affected
overall image while on the other end of the spectrum, Air Quality showed to be
insignificant. Regarding Customer Satisfaction, Noise/Sound level was the most
significant with Music factor being second with mere differences. Air Quality was
again found to be insignificant in influencing Customer Satisfaction. Furthermore,
Overall Image and Customer Satisfaction was found to positively influence
customers’ Loyalty Intentions in the hotel industry.]"

Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016

S61566

UI - Skripsi Membership Universitas Indonesia Library

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