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"This essay considers the bushidō (Way of the Warrior) discourse of the nationalist ideologue and theorist of Tōyō shisō (Oriental thought) Yasuoka Masahiro (1898–1983). As part of his Confucian nationalist perspective on jinkakushugi (‘personalism’), Yasuoka propagated self-cultivation that would enable Japanese to resist the supposedly debilitating effects of materialist ideologies and effete urban living upon their personalities. Relying on Tokugawa-era reflections on the bushi (warriors), late Meiji musings on bushidō and budō (‘martial arts’) and modern idealist responses to materialism, he exhorted Japanese men to embrace a self-sacrificial ‘samurai spirit’ and to act as exemplary ‘men of character’ (jinkakusha) loyal to the emperor-centered state. Articulated during the advent of universal male suffrage, Yasuoka’s bushidō discourse not only revealed the obvious expectations of wartime service to the empire but also expressed elite anxiety over the prospect of mass political participation in an age of radical ideologies. Concern for political stability was also prominent in his insistence that these enfranchised public men be supported by disenfranchised housebound women living a feminine analog to bushidō. Examining what Yasuoka called his ‘new discourse on bushidō philosophy’ (bushidō tetsugaku shinron) thus sheds considerable light on the modern reproduction and political implications of bushidō as national ideology, as masculine ideal, and as part of the pervasive prewar discussion of self-cultivation."

"Individu cenderung memilih tempat tinggal yang sesuai dengan kepribadian yang dimiliki sehingga individu dengan kepribadian yang sama cenderung berada pada daerah yang berdekatan. Oleh karena itu, untuk mengetahui hal tersebut dilakukan penelitian mengenai gambaran kepribadian menggunakan pengukuran kepribadian big five personalities yang ada pada suatu daerah yang termasuk kedalam daerah ekonomi khusus yaitu Lombok Tengah. Dalam penelitian ini peneliti mencoba melihat dari bidang psikologi geografi mengenai ketergantungan spasial yang ada pada Kabupaten Lombok Tengah untuk melihat klasterisasi kepribadian yang ada di masyarakat Lombok Tengah. Responden dalam penelitian ini adalah sebanyak 398 masyarakat Lombok Tengah yang berhasil didapatkan melalui kuesioner yang disebar secara daring. Metode pengambilan data berupa snowball sampling. Alat ukur yang digunakan adalah BFI-44 atau Big Five Inventory. Hasil analisis Indeks Morans menunjukkan terdapat pengelompokkan kepribadian tertentu pada masyarakat Lombok yang terdapat pada trait conscientiousness (0,1335), openness (0,111), extraversion (0,063) dan agreeableness (0,039). Penelitian juga menemukan terdapat perbedaan kepribadian berdasarkan letak geografis tempat tinggal masyarakat.

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People tend to choose a place to live in places that match their personality, resulting in individuals with the same personality tending to be close to each other. Therefore, to find out about this, a study was conducted using the big five personality measurement in an area that is included in a special economic area, Central Lombok. In this study, researchers tried to see from the geographic psychological perspective regarding the spatial dependence in the Central Lombok Regency to see if there is a clustering of personalities in the Central Lombok community. Respondents in this present study were 398 Central Lombok residents with ages above 18 who were successfully obtained through online methods. The data collection method was snowball sampling. The measuring instrument used was the BFI-44 or Big five inventory. The results of the Morans Index analysis show that there are certain personality groupings in Central Lombok community which are found in the traits of conscientiousness (0.1335), openness (0.111), extraversion (0.063) and agreeableness (0.039). The study also found that there are differences in personality based on the geographical location where people live."

"Sejak dahulu kala, kandidat dan partai politik sudah “dipasarkan” kepada pemilik suara layaknya sebuah produk. Muncul suatu istilah dari adanya fenomena pemasaran berdasarkan kepribadian dalam konteks politik ini, yaitu “brandidates” yang mana gabungan dari kata “brand” dan kata “candidates” yang secara harfiah adalah merk dan kandidat. Dalam kontestasi pemilihan presiden Indonesia 2024, strategi brandidates ini digunakan dengan “menjual” kepribadian dan citra dari masing-masing pasangan menyesuaikan dengan target pemilihnya. Penelitian ini membahas mengenai hubungan antara endorsers yang menyebarkan citra diri dan kepribadian dari masing-masing brandidates dengan preferensi pemilih dan brandidates equity secara keseluruhan. Penelitian ini menggunakan desain penelitian causal cross-sectional dengan kriteria merupakan pemilih dalam Pemilihan Umum Presiden Indonesia 2024 dan mengetahui endorsers dan konten kampanye kandidat presiden. Didapatkan 244 sampel untuk pemilih Anies Baswedan, 112 sampel untuk pemilih Prabowo Subianto, dan 145 sampel untuk pemilih Ganjar Pranowo. Data yang didapat diolah menggunakan SmartPLS 4 dengan menggunakan multigroup analysis. Hasil penelitian menunjukkan bahwa Brandidates Endorsers memengaruhi Brandidates Personalities, Brandidates Personalities memengaruhi Brandidates Preference dan Brandidates Equity, serta Brandidates personalities memediasi hubungan antara brandidates endorsers dan brandidates preference, lalu terakhir Brandidates personalities memediasi hubungan antara brandidates endorsers dan brandidates equity. Hasil penelitian ini dapat digunakan oleh marketers/tim kampanye dalam pembentukan strategi pemasaran politik untuk kandidat yang akan mencalonkan diri.

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Since a long time agol, candidates and political parties have been “marketed” to voters like a product. A term emerged from the phenomenon of personality-based marketing in this political context, namely “brandidates” which is a combination of the word “brand” and the word “candidates” which literally means brand and candidate. In the contestation of the 2024 Indonesian presidential election, this brandidates strategy is used by “selling” the personality and image of each pair according to the target voters. This study discusses the relationship between endorsers who spread the self-image and personality of each brandidates with voter preferences and overall brandidates equity. This study uses a cross- sectional causal research design with the criteria of being a voter in the 2024 Indonesian Presidential General Election and knowing the endorsers and campaign content of the presidential candidates. 244 samples were obtained for Anies Baswedan voters, 112 samples for Prabowo Subianto voters, and 145 samples for Ganjar Pranowo voters. The data obtained is processed using SmartPLS 4 using multigroup analysis. The results showed that Brandidates Endorsers influence Brandidates Personalities, Brandidates Personalities influence Brandidates Preference and Brandidates Equity, and Brandidates personalities mediate the relationship between brandidates endorsers and brandidates preference, then finally Brandidates personalities mediate the relationship between brandidates endorsers and brandidates equity. The results of this study can be used by marketers/campaign teams in the formation of political marketing strategies for candidates who will run for elections."